The peak average advertising rates of Free-to-Air satellite News and Current Affairs channels in the Arab World reaches US$ 5,419 for a 30-second advertisement aired between 21:00 – 22:00 KSA according to Arab Advisors Group's recent advertising rates analysis.

Arab Advisors Group’s analysis of advertising rates across 38 Free-to-Air satellite TV channels reveals that FTA satellite TV average ad rates are highest during night time between 21:00 and 22:00 KSA. The average advertising rate for a particular time segment represents the mean advertising rate for a standard 30-second TV commercial spot (known as a TVC) in that time segment throughout the week.

A new report, “Satellite TV Advertising Rates in the Arab World 2011”, was released by the Arab Advisors Group on April 11, 2011 to the Strategic Research Service Media subscribers. The 67-page report, which has 56 detailed exhibits, provides detailed analysis of satellite TV advertising rates across 38 FTA satellite TV channels chosen as a representative sample of the total market. The choice was also partially based on our survey findings with respect to viewership, where the list includes very popular channels as well as much less popular ones. The categories in which the analyzed channels fall under are as follows: Children and Youth channels, General channels, Movies and Series channels, Music channels, News and Current Affairs channels, Religious channels and Sports channels.

“News and Current Affairs channels, General channels and Movies and Series channels have the highest average advertising rates amongst the channel categories covered in this report. The fact that these channel categories have considerably higher advertising rates than the rest of channels could be attributed to a number of factors such as: High viewership and a wide variety of content” Ms. Danya Nusseir, Arab Advisors Senior Research Analyst, commented.

“Of the 38 analyzed FTA satellite TV channels, MBC Group’s Arabic language General channel - MBC1 - has the highest average advertising rate. Whereas, the three Music channels: Mazzika, Melody Arabia and Melody Hits, which have identical ad rates, have the lowest average advertising rates.” Ms. Noura Abdulhadi, Arab Advisors Senior Research Analyst, said.
 

A new Arab Advisors’ survey of Saudi Arabia's Internet users' media consumption habits covered details on the media consumption patterns in the Kingdom. The survey revealed that 61.6% of TV viewers in Saudi Arabia watch Western movies, while 55.4% watch news programs and 48.8% watch Arabic movies. 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan.

A new Arab Advisors Media Survey of Saudi Arabia’s Internet users provides insights into the media consumption habits in regular months as well as in the Holy month of Ramadan, in addition to newspapers and books reading habits.

The survey showed that TV viewers in the Saudi Arabia can’t get enough of movies content, as 70.4% and 45.8% of respondents who watch TV wanted more Western movies and Arabic movies (respectively) on TV.

The new major online survey in Saudi Arabia was concluded by the Arab Advisors Group in January 2011. The survey report, Saudi Arabia Media Survey of Internet Users 2011 was released on January 30, 2011 and provides the results of a major comprehensive online survey of the online community in Saudi Arabia. The survey covered television, radio, newspaper and book reading habits and the most effective type of ads. The survey was conducted on the general Internet population in Saudi Arabia including both genders and all ages up to 65 years old.

"The survey probed TV viewing habits during the Holy month of Ramadan. The survey revealed that 78.2% of TV viewers in Saudi Arabia change their TV viewing habits during Ramadan. Comparing the top program types watched on regular months to those watched during Ramadan reveals a drop in movies (both Western and Arabic) and news programs in favor of Arabic series, religious programs and game shows which typically flood Arab TV channels during Ramadan." Mr. Samer Abbas, Arab Advisors Senior Research Analyst, commented.