Online advertising is expected to grow by 4% over the next three years, and reach an estimated Dhs977m ($266m) by 2013. The Arab Media Outlook reports 1% of overall advertising spend in the Arab region and worth Dhs206m ($56m) but is projected to make a significant impact in the Middle East region from 2011 as it's underutilized potential is harnessed by those who ready to take advantage online platforms.

Read more.

Dubai Press Club presents the third edition of the Arab Media Outlook, providing a comprehensive overview of the state of the Arab media industry, including projections for the industry from 2009 to 2013. This edition of the report represents a wider scope of coverage and more in-depth analysis than the previous editions.  You can download the third edition of the Arab Media Outlook 2009-2013 here.

A report on the current state of Arab media covering media consumption patterns and habits across print, online and television platforms is currently being prepared and will be issued in the third edition of the Arab Media Outlook from Dubai Press Club.

The report will also include a comprehensive assessment of current media trends and forecasts of media market scenarios in 15 Arab countries. Interviews with media experts from Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Syria, Sudan, Tunisia, the UAE and Yemen, are also scheduled to conclude end of this month.
 

Read more.

Dubai Press Club and Value Partners cooperate to issue the third edition of the Arab Media Outlook, exhibiting the current state of Arab media among 15 Arab countries. The report will cover media growth trends, the impact of the economic downturn, government roles and overall media consumption habits.

The Outlook is intended to serve all parties associated with the media sector, serving as a resourceful guide for journalists and media professionals to better understand and benefit from the region’s existing media landscape.

Read more.

Emirates Business 24/7 reports that a panel of media experts at a conference at the Dubai Press Club, believe that current financial crisis, and fast changing demographics, will turn as much as 80 per cent of advertising to digital platforms.

The conference, titled "Coping with Change, Yes, We can", held by the Press Club in association with Knowledgeview, delved into the changing face of the media against the backdrop of technological advancements and financial crisis.

Echoing the findings of the latest edition of the Arab Media Outlook 2008-2012, some speakers said that broadband would make a strong impact on the media scene, bringing better efficiency and cost-effectiveness. "In an age when virtual communities are constantly formed on the basis of common caused and disbanded soon after the causes are no longer relevant, there will be a drift away from print toward the digital sphere," pointed out Richard Withey, former Global Media Director for Independent News and Media in Britain.

In fact, the new edition of the Arab Media Outlook, the ground-breaking media analysis recently brought out by Dubai Press Club in conjunction with PricewaterhouseCoopers, has revealed that demographic factors are among the principal reasons why the Arab World is most suitable for the growth of new forms of media, such as digital media and mobile TV.

The report based its conclusions on extensive research in 12 Arab countries, says that one common feature across all 12 markets is that young people make up a relatively high percentage of the population. "Over 50 per cent of the population in Yemen, Oman, Saudi Arabia, Jordan, Morocco and Egypt are estimated to be currently less than 25 years old, while in the rest of the countries the under-25 'net generation' makes up around 35 per cent to 47 per cent of total population," said the report.

Illustrating these observations through a case study on the success of Maktoob.com, the Arabic web-based e-mail solutions, the report says the launch of the website constituted an important milestone in the region's Internet development. With a user base of over 13 million, the portal has expanded from a mail program into a diverse community, creatively exploiting a wide range of Web 2.0 services including e-mail, discussion forums, news, blogs, instant messaging facilities, games, mobile services and content for women, Outlook points out.