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BPA Worldwide
Increasing demand for independent media audits from advertisers
Tue, 2011-11-22 08:44 - By
Advertising Business, Media Business, Advertising, Media, BPA Worldwide, Gulf Sports Media, Michael Chalhoub, thenational.ae, Zubair Siddiqui
Advertisers are calling for independent audits of regional publications in order to boost confidence in the publishing industry. Audits are used by prospective advertisers to determine a publication's circulation, and its worth to an advertising campaign. "The demand for using audited titles from advertisers is increasing," said Zubair Siddiqui, who is a member of the regional advisory board of BPA Worldwide, an auditor of media titles.
Few media companies in the region actually audit the circulation of their publications, but with an increased demand from advertisers, the number of independent audits will surely increase.
"Advertisers are being more and more professional about the way they do their plans," said Michael Chalhoub, the chief executive of Gulf Sports Media. "When every client is being very careful about every dime that they are spending, they want to make sure that they are actually spending for the circulation that is being claimed."
Read more at TheNational.ae
BPA Worldwide announces concurrent release of circulation and media data
Sat, 2011-09-17 09:14 - By
Broadcasting News, Digital Media, Media Business, Report, Media, 7Days, Autotradeuae, BPA Worldwide, gnads4u, Gulfnews, Nielsen, Yahoo!, Yahoo! Maktoob, Yahoo! Middle East
BPA Worldwide has recently announced its latest circulation and media data in the region for the period January 2011 to June 30th, 2011. Newspapers and magazines opting to be BPA-audited reveal their “circulation claims”. Among Yahoo! Middle East/Maktoob, Autotradeuae.com, 7days.ae, Gulfnews.com and gnads4u.com, BPA Interactive powered by Nielsen reported Yahoo! Middle East/Maktoob had the most unique average browsers per month with 48,902,005 unique visitors, Gulfnews.com and gnads4u.com with 2,516,236, followed by 7days.ae and Autotradeuae.com with117,292 and 72,470 unique visitors respectively.
Fatafeat, liveworkexplore and OSN apply for BPA Audit
Wed, 2011-05-25 18:05 - By
Announcement, Media Business, Media, BPA audit, BPA Worldwide, Claire England, Ellis D’ Rozario, fatafeat, Liveworkexplore, OSN, Youssef El-Deeb
Fatafeat - Takhayal Entertainment magazine print version of Fatafeat TV, OSN TV Guide consumer magazine and liveworkexplore - Explorer Publishing’s premier travel and leisure magazine for UAE expats, have recently applied for a BPA Worldwide audit membership, where the magazines will have 12 months to complete their initial circulation audit.
Ellis D’ Rozario, OSN’s Marketing Director commented, “The transparency that the BPA audit delivers will re-validate our beliefs in the pan Arab reach of our TV Guide on a monthly basis, at the same time, places us in the ‘best practice’ category of professional publications in the
region”.
Youssef El-Deeb, the publisher of Fatafeat Magazine and the founder and chairman of Takhayal Entertainment commented: "We have been looking for ways to share the success of Fatafeat magazine with our partners, and partnering with BPA will ensure that the metrics of the success of this brand and magazine is delivered clearly and transparently"
“The strong growth of liveworkexplore has made it a perfect time to apply for membership with BPA Worldwide. Its international reputation for best practice will offer our advertisers transparency and a solid assurance of the publication’s effectiveness in the market,” said Explorer Publishing's Associate Publisher, Claire England.
More about BPA Worldwide.
BPA launches bi-annual publication unveiling the latest audit figures in the Middle East
Tue, 2010-12-14 15:35 - By
BPA Worldwide has issued its first publication of BuySafeMedia that unveils latest audit figures and developments in the Middle East. The Middle East Advisory Board of media owners, advertisers and agencies has agreed that a bi-annual publication of these figures will be available to all subscribers of the newsletter.
Success for Turret Media as Abu Dhabi Week Magazine scores number one in BPA Audit
Tue, 2010-05-25 16:15 - By
An audit by BPA Worldwide, the industry standard for assessing circulation, has just confirmed that an average of 81,659 copies of Abu Dhabi Week are published every week – more than any other magazine distributed in the capital.
Omani lifestyle titles commit to BPA-audited circulation data
Sat, 2010-03-06 17:35 - By
Oman's BankMuscat to be represented on BPA Worldwide's Middle East Advisory Board
Sat, 2010-02-06 15:27 - By
BPA Worldwide bolsters Middle East Advisory Board with reps from Unilever, Saudi Telecom and Nisr Publishing
Tue, 2009-12-15 21:12 - By
Media Business, Media, Akbar Shah, Al Jawad Business Group, Beiersdorf, BPA Worldwide, Glenn Hansen, India Today Group, Mohammed Al-Tajer, Noah Chancellor, Saudi Telecom, Unilever
BPA Worldwide, the global auditor of media, has further strengthened advertiser representation on its Middle East Advisory Board with senior representatives from Unilever and Saudi Telecom.
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