Over 16 million Internet users in Middle East North Africa (MENA), accounting for 25% of the
region’s Internet population, are Digital Natives who shape online trends – making the 25-30
year old age group the largest, most influential demographic.

Effective Measure Vice President (Digital Insights) Brendon Ogilvy points out the significance
of this demographic, “Digital Natives pave the way for older and younger generations to
purchase goods and services, conduct research and reach out to communities online.

Profile of Digital Natives in MENA:
• Frequent Sport, Entertainment and Information Technology websites
• Are most active on Tuesday (weekday) and Sunday (weekend)
• Highest saturation in GCC and North Africa

“Over 1 million digital natives accessed mobile Internet in May, contributing to an upward
growth of 15% compared to the month before. This solid progress opens the door to targeted
mobile marketing campaigns aimed at acquiring deep and wide reach.

“Experiencing the technology boom first hand has certainly influenced the way Digital Natives
interact- they hold the key to e-commerce opportunities,” says Ogilvy.

Just three in ten Internet users in the Middle East and North Africa purchase goods and services online according to a new survey published by online research company Effective Measure and Spot On Public Relations. The survey of almost 7,000 Internet users across the MENA region shows that the GCC leads with some 43% of Internet users buying products or services online. However, overall the region lags behind other markets when it comes to online shopping, particularly when compared with developed markets such as the United Kingdom, where some 62% of all Internet users shop online.

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According to a new survey published by Effective Measure and carried out in collaboration with Spot On Public Relations, Internet users in the Middle East are spending more time online that watching television. The survey was conducted among more than 2500 internet users, and has revealed that 88% of internet users in the region access the internet daily, where 71% of respondents said they watched television daily.

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LinkOnLine, a subsidiary of LinkDotNet, and Effective Measure recently signed a cooperation agreement aimed at serving advertisers and publishers in the media industry.

Effective Measure has over 45 leading local and international websites and over 93,000 members in its demographic sample. This provides the region with the world's deepest and most accurate demographic data across the 1.7 billion plus page impressions it measures every month.

LinkOnLine operates some of the leading websites within the Mena region including MSN Arabia, Yallakora.com, Masrawy.com, Mazika.com and Yallabina.com.

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