An interesting idea by JWT Dubai to promote the quality of Double A papers compared to other lower quality printing papers that usually get stuck and jammed during printing causing frustration and stress.

The concept was to mail an envelop to decision makers in various companies with a regular paper glued inside it, the paper is stuck and difficult to be pulled out, eventually the paper is out torn and the message “Frustrated with paper jams in your printer?” along with Double A logo and slogan “No Jam, No Stress”. You can review the second implementation of the idea using a door here.

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo

Freedom for great thoughts!

It should never get stuck because of bad-quality printing paper. In this campaign JWT used some terms such as Freedom, Peace and Justice as a call for liberating thought using good paper.

Double A paper promoting the quality of its paper and how you can avoid frustration and stress caused by jammed paper.

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo
Illustrator: Firas Medrows, Nabil Kamara
Typographer: Firas Medrows

Creative Agency: JWT, Dubai
Creative Director: Chafic Haddad
Art Director: Firas Medrows
Copywriter: Tushar Kadam, Moaiad Khaiti
Graphic Designer: Jason Araujo
Illustrator: Firas Medrows, Nabil Kamara
Typographer: Firas Medrows