Facebook’s IPO filing has diverted attention to its lack of mobile advertising, despite the social network boasting a mobile audience of 425 million, which is almost half its total user base. Facebook will now scramble to launch its mobile ad business before going public this spring, while Twitter could find itself in a similar situation if it decides to go public a year from now.

Read More at MediaPost

Facebook and Google have removed web pages considered offensive to India’s political and religious leadership in order to satisfy a court order. Indian prosecutors are suing a number of Internet companies on behalf of a Muslim religious leader who has accused them of hosting content that insults Islam. Google India did not reveal which sites were removed, while Facebook admitted to removing content from some 'Indian domain websites'.

Meanwhile, Indian authorities defended the actions taken. “There is no question of any censorship,” said Indian communications minister Sachin Pilot. “They all have to operate within the laws of the country.”

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According to Kenshoo Social, budgets for advertising on Facebook continue to grow at a faster rate than paid search. Analysis of more than 100 billion ads served on Facebook worldwide through Kenshoo Social found digital marketing agency's clients spent 109% more on Facebook in the fourth quarter of 2011 compared with the prior quarter.

However, researchers are left wondering whether budgets for Facebook are growing faster because companies want to join the social media trend, or whether marketers have actually figured out how to calculate ROI from Facebook campaigns. 

Read More at MediaPost.com

According to a study by The Boston Consulting Group, 77% of CMO's aren’t sure where to reach their customers. The study entitled “Marketing Capabilities for the Digital Age,” questioned marketing executives at 31 major corporations in Asia, Europe, Latin America and the U.S., and found that 96% use Facebook and use 83% Twitter. However, 55% said they have only “minimal or informal metrics to measure the impact and return on investment of digital marketing efforts.”

 Read More at MediaPost.com

Facebook will set a target of raising $5 billion in papers to be filed on Wednesday for an initial public offering. The New York Times and International Financing Review said $5 billion is only a preliminary target, and the final size could be larger. Last week, The Wall Street Journal reported that Facebook would seek to raise $10 billion at a valuation of $75 billion to $100 billion. At $5 billion, it would be the largest IPO ever by an Internet company, topping Google's in 2004 which raised $1.9 billion and valued the company at $23 billion.

Read More via the AFP

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Facebook is expected to file its IPO this week, which could set several records if the company is valued at $75bn- $100bn. A $10 billion Facebook offering would rank fourth among IPOs for U.S. companies, behind Visa Inc., General Motors Co. and AT&T Wireless.  It would also rank Facebook as the biggest U.S. Internet offering ever, replacing Google Inc., which raised $1.9 billion in 2004 at a $23 billion valuation. At a $100 billion valuation, Facebook would be worth about the same as McDonald's Corp.

Several sources have said the company is targeting an IPO sometime between April and June.

According to CheckFacebook.com, the number of Facebook users in Jordan has exceeded two million. Figures have indicated that the number of Jordanians using the site reached 2.057 million on Saturday, up 1.9 million since last Thursday. 

According to the site, 58% of Jordanian Facebook users are male, while 42% are female. 

Read more at the Jordan Times. 

Facebook plans to file documents for its highly anticipated IPO on Wednesday. This will value the world's largest social network at $75bn- $100bn. Facebook's revenue is driven by its advertising business, as brands have rushed to the site to interact with consumers through display ads and fan pages. The online social networking giant has been able to increase its world-wide advertising revenue from $738m in 2009 to $3.8bn in 2011. 

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Read More at Bloomberg.com