Forrester Research

Survey reveals global social networking habits

Sat, 2012-01-07 09:43 - By

Analysis, Digital Media, Media Business, Report, Research, Media, blogs.nytimes.com, Facebook, Forrester Research, Mixi, Social Networking

A new study by Forrester Research has revealed global social networking trends. According to the study, India and China are two of the most 'social' countries. The study also reveals that Italians are twice as likely to visit a social networking site as Germans, while the Japanese prefer to use a networking site called 'Mixi'.

According to the results of the study that surveyed 95,000 Internet users in 18 countries, Europeans and Americans seem to be equally passive when its comes to sharing content. Less than a fourth post any content at all, however they generally tend to use social media heavily. According to the study 86% of online Americans and 79% of online Europeans are on social networking sites.

Consumers aged 56 to 66 are biggest online spenders in U.S.

Mon, 2011-11-07 11:40 - By

editor

Analysis, Announcement, Digital Media, Media Business, Research, Media, Forrester Research, MediaPost, Online spend

An interesting finding from Forrester Research has shown that consumers aged 56 to 66 have been the biggest online spenders among all the generations in the past three months, accounting for an average of $367, more than double the amount spent online by those aged 18 to 22, according to MediaPost.

The report also found that consumers aged 23 to 45 lead the technology adoption curve, with about 6 out of 10 consumers aged 23 to 31, and nearly half of consumers ages 32 to 45, owning a smartphone.

Booz and Company: defining new media's winners

Mon, 2010-02-15 09:48 - By

editor

Media Business, Media, BBC, Booz and Company, CNN, Eurosport, Forrester Research, Gabriel Chahine, Jayant Bhargava, Karim Sabbagh, Media M&A, News Corporation, Yahoo

Digital spend to nearly double in the coming five years

Sun, 2009-09-06 19:09 - By

editor

Media Business, Media, Business 24|7, eWorks, Forrester Research, Neelofer Sheikh, PUBLICIS GRAPHICS, Ramzi Raad, Shadi Kandil, TBWA\RAAD Middle East

Business 24|7 reports that digital communication consultancies are to become major employers in the media industry, as clients have grown increasing awareness of the importance of media and its impact on implementing successful marketing strategies.

A digital marketing boom is expected to take place in the next few years. Digital communications billings would see a growth rate of 25 per cent year-on-year in the Middle East, at least for the next couple of years, predicted Shadi Kandil, General Manager, Dubai, OMD.

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