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Azmi Yafi has been named Cheil’s COO for the Middle East and North Africa region, based in Dubai where Cheil MEA regional HQ is located.
Yafi will fill the position with immediate effect. He was a former CEO UAE operations at FP7 and a regional MD at Impact BBDO.

According to a recent poll of key executives conducted by The National, advertising spending in the MENA region is forecasted to witness a decline of around 3.7 per cent due to the impact of the recent political unrest in the region, representing a decline in revenues of about $150m. A freeze in the key media market of Egypt will be a major factor behind the expected drop in the region's $4 billion advertising industry.
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FP7 in Oman created this campaign for Sony featuring historic visuals, suggesting that Sony's latest Tiny 8 GB Micro Vault has massive storage capabilities. It's big enough to resemble Noah’s Ark or the Trojan Horse.
Advertising Agency: FP7, Egypt
Advertising Agency: FP7, Egypt