One of the companies bearing Al-Futtaim name is IKEA.

IKEA is the world's largest home furnishings store, founded in Sweden over 60 years ago. At IKEA not only our furniture is down to earth, straightforward and inspiring, but so is our work ethics. Despite being the leading home furnishing retail franchisee across the world, we at IKEA still give you the room to grow! At IKEA creating a better everyday life for the many isn't only our vision, it's our way of life!You will bring the IKEA offer to the individual market in order to realise our vision, to improve everyday life at home; contributing to the effective achievement of our current objectives, by putting our customers at the heart of everything we do.

 

You will use your knowledge to promote our entire offer, using the relevant communication in order to reach the many people and satisfy their needs and it will be your goal to create demand by attracting more consumers to become new customers and ensuring our existing customers shop with us more frequently.

Key responsibilities:

Consumer/Customer

 

* Lead and manage your team and the local marketing managers to understand our national market demographics, the economy, our competitors, consumers' living situations and shopping behaviours.

* Ensure we use these insights to create a country communication/marketing strategy that is relevant to different consumer needs and strengthens our position on the market in order to build long-term sales growth and profitability

* Lead and manage your marketing team and work with the store teams to ensure we communicate our total offer in all appropriate media, internal and external, and in doing so establish the IKEA Brand as the leading home furnishing expert in our market

* Ensure all messages to both consumers and co-workers in all media are clear and honest, supporting the IKEA values

* Actively promote our social and environmental commitment and work with our consumers' to understand how, together, we can contribute to sustainability.آ 

 

Commercial

 

* Grow and increase our share of the home furnishing market by combining the global communication and commercial strategies with Country priorities into our Country communications/marketing strategy that willآ  optimiseآ  business opportunities for the region

* Work with colleagues in the Country management group to develop the Country business plan

* Work with the commercial team to create a commercial calendar for the region based on global priorities and Country potential in order to achieve our stated goals and KPIs.

* Implement our regional communications/marketing strategy

* Ensure the strength of each media channel is maximised and that the total media mix is seamlessly integrated to create one consistent message in our market, both in-store and externally, with the objective of becoming the leader in life at home.

 

آ آ Financial

 

Ensure the communication/marketing strategy supports the achievement of the agreed goals for the region

Set Key performance Indicators (KPIs) based on consumer conversion rates, traffic driving and national cost goals

Constantly monitor our performance against IKEA objectives and agreed goals, adapting and taking action accordingly

Take responsibility for the marketing budget and ensure cost efficiency at all times

Evaluate the return on investment of any communication initiatives to ensure value for money and the achievement of our stated objectives

Control costs by working in a lean, simple, cost-conscious way using good examples and encouraging your team and your colleagues to discover even more effective ways of working

Requirements

The successful candidate must have the following skills and experience -

 

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Educated to Degree level in Marketing and / or Management / Economics / Engineering

 

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10+آ years experience in a similar role preferably in a multinational FMCG / retail environment or an account management role from multinational advertising agencies

 

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Strategic planning and analytical skills

 

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Effective communication

 

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Strong people and time managment skills

 

آ Previous Ikea experience is highly desired.

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About the Company

Established in the 1930's, the Al-Futtaim Group initially operated as a trading enterprise. Rapid development throughout the 1940's and 50's saw it establish itself regionally as an integrated commercial, industrial and services organisation, positioning itself one of the leading business houses in the lower Gulf region. Today, it operates collectively over 40 companies bearing the Al-Futtaim name, dominates many market segments in the UAE, and has expanded its sphere of operation to include Bahrain, Kuwait, Qatar, Oman and Egypt.

 

The Group comprises a diverse range of strategically positioned operating subsidiaries and associate companies, structured to give the Al-Futtaim Group the flexibility and versatility to keep ahead of local competition while keeping pace with the ever-evolving global business scenario. The Group’s continued investment in world-class systems technology is clear evidence of its commitment to maintain leading edge performance and service delivery.

 

The success of the Al-Futtaim Group can be attributed to a business approach that combines the ability to change with the traditional values of integrity, service and social responsibility that define its core business philosophy. This, linked with the Group’s belief in decentralisation, gives the heads of the operating companies a high degree of functional autonomy and authority, providing the Group with essential flexibility, and individual employees a clearly defined work culture and sense of responsibility.