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This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

According to Benedict Evans of Enders Analysis, 300 million people were accessing Facebook via smartphone applications in December. Facebook had previously declared that more than 350 million of its 800 million users were connecting to the service over mobile handsets. However, facebook did not specify how many users were using the application, as oppossed to accessing facebook through a mobile web browser.
According to Evans' analysis, 30% of all Facebook members are using smartphone apps to log in. Evans estimates that 100 million iPhone and iPod Touch owners are accessing Facebook monthly through their apps, while 87.8 million people are accessing Facebook from Android phones. Evans further estimates that android users are using the Facebook app more frequently, as 59.7 million android users are using the app daily.
Read More at MediaPost

Schools around the world have been implementing new digital methods of teaching, and a Dubai based school has been no exception. At GEMS Royal Dubai School, a regular classroom features an electronic whiteboard, and various other digital devices used to implement a new digital method of teaching, including iPads, iPods and iPhones.
“It is our duty to introduce the children to the world of technology, because that is the world they will eventually be living in,” says Philip Redhead, Headmaster of the UK-curriculum based primary school. This method of teaching is supported by the Ministry of Education, which stated that the ministry “takes great interest in e-learning, which is in line with the directive of the UAE, and with what the UAE has accomplished in the field of information and communication technology”.
This non-traditional method of teaching has faced some criticism, but has been well received by the student body.
Read more at Emirates247.com


Apple has finally unveiled its new iPhone and it's not an all-new iPhone 5, but an upgraded version of the iPhone 4, which despite being a significant improvement resembles a bit of a disappointment to Apple fans. In fact, Apple's share price actually dropped following the iPhone launch event.
iPhone 4S is faster and smarter. It has a better camera, with 8 megapixels, and much better voice recognition. But as Apple CEO Tim Cook admitted, it's an iPhone 4 with more advanced features.
So, it isn’t the new, iconic, must-have device that a redesigned iPhone 5 would have been.
More at Mashable and read about the 5% drop in Apple's stock after the new iPhone announcement.

