|
|
IPSOS
Ipsos audience software “Gexplorer” online audience data
Thu, 2012-02-09 09:42 - By
Ipsos has released KSA and Egypt panel data. The Ipsos audience software “Gexplorer” now covers online audience data for 8 MENA countries. The data encompasses 300 regional participating websites and full Panel Data for KSA and Egypt, including participating websites, non-participating websites, multinational and social networks.
Ipsos releases KSA and Egypt Online Panel Data
Thu, 2012-02-09 09:32 - By
Announcement, Digital Media, Media Business, Research, Media, Gexplorer, IPSOS, Joud Nawar, Online Audience Measurement
Two years after the launching of the Online Audience Measurement project, Ipsos has released KSA and Egypt panel data. Therefore, Ipsos audience software “Gexplorer” now covers online audience data for 8 MENA countries; UAE, Kuwait, Oman, Qatar, Jordan, Lebanon, Syria and Morocco. The data encompasses 300 regional participating websites and full Panel Data for KSA and Egypt (including participating websites, non-participating websites, multinational and social networks).
“It took us some time to launch the panel data since the recruitment process was challenging. We needed to achieve a representative sample size in both countries. Also, we were validating the data based on internet penetration by demographics collected from monthly offline studies”. Joud Nawar – Ipsos Media Research Manager
In 2012, Ipsos will add UAE, Lebanon, Jordan and Kuwait to its Panel portfolio. Ipsos will also introduce the online planning software by mid-2012. Consequently, media agencies will have a unique online planning system similar to the existing offline Ipsos flagship services.
Ipsos launches online panel in Saudi Arabia
Tue, 2012-01-10 10:05 - By
Announcement, Media Business, Media, egypt, IPSOS, MENA region, Nader Kobeissi, Research-Live.com, Saudi Arabia, United Arab Emirates
Ipsos has launched an online panel in Saudi Arabia, as part of its plan to set up several online panels in the MENA region. The next two panels are set to launch in Egypt and the United Arab Emirates this year. The panels will be run by Ipsos Interactive Services, which is led by director Nader Kobeissi. “Our ultimate goal is to build our own panels for all the markets in which Ipsos operates and thus ensure equal data quality among the different countries,” said Kobeissi.
Read More at Research-Live.com
mediaME Forum:2011 kicks off in Amman
Sun, 2011-11-27 18:10 - By
Announcement, Events, Advertising, Consulting & Research, Education, Electronics & Technology, Games & Toys, Media, Telecom, Amman, Digital Media, IPSOS, Joud Nawar, Levant, mediaME Forum 2011, mediameforum, MediaScope, Twitter, Zeid Nasser
The first day of the Levant digital media event, the mediaME Forum:2011 that is being held in Amman, has successfully ended following very exciting and engaging panels and sessions presented by key industry figures from across the region. The first day, which has gathered over 300 delegates, opened with welcoming words from Zeid Nasser, the founder of mediaME.com and CEO of MediaScope, followed by a Keynote speech from Joud Nawar, the media research manager at Ipsos.
The day was packed with great topics on digital branding and creativity in Arabia, power of local content in online communities, online video advertising, mobile branding, affiliate networks, social media measurement and marketing strategies, and opportunities for Arab brands in gaming.
The two-day forum will conclude on Monday with two simultaneous workshops, offered to all mediaME Forum attendees, and aimed to provide important insights on best practices and techniques.
If you haven't been able to attend the mediaME Forum:2011, you may watch the live streaming here, and you may also want to send your feedback, comments or questions via Twitter, use #mediameforum.
Scientist and strategist discuss future of media at PHD BrainScape
Thu, 2011-11-03 10:56 - By
mediaME Forum:2011, to be held on 27 & 28 November 2011, announces sponsors and over 25 speakers
Tue, 2011-10-25 14:00 - By
Elie Aoun President of Ipsos MediaCT MEAP as of January 2012
Mon, 2011-10-24 10:15 - By
As of January 2012, Elie Aoun, currently Regional COO of Ipsos MediaCT in the MENA region, will be promoted to President Ipsos MediaCT MEAP (Middle East, Africa & Pakistan). Geographically, Elie will be heading an expanded territory of the existing MENA region, adding up all Africa and Pakistan, to be known as MEAP.
As of January 2012, Elie will do the handover of his current responsibilities as Ipsos UAE Country Manager to a new Managing Director that will be announced soon, and he will therefore be fully dedicated to Ipsos MediaCT WSBL in the MEAP region, whereas the new country manager will fully take-over the responsibility of Ipsos UAE excluding the MediaCT WSBL.
In addition, Ipsos MediaCT in UAE and Lebanon will be directly under Elie’s management and he will have full responsibility of managing the business and the team. Ipsos MediaCT in UAE and Lebanon will report directly to Elie Aoun. The Ipsos MediaCT WSBL is strategic for Ipsos and especially for Ipsos MENA as it represents its largest WSBL; consequently, Elie will put all his efforts to develop and grow further the Ipsos MediaCT business in MENA, Pakistan and Africa.
Elie started his career with Ipsos in 1992. In 2009, in addition to his role as regional head of Ipsos MediaCT MENA, he was appointed Country Manager of Ipsos UAE, where he successfully handled, organized the office and grew the business. Throughout these years, Elie has constantly carried out a successful and great job, overcome all obstacles and challenges. His continuous efforts, hard work and leadership have been a very significant factor in the considerable growth enjoyed by Ipsos and in the overall development of its business in the MENA region.
Google launches mobile data resource
Sat, 2011-10-08 11:31 - By
Advertising Business, Advertising News, Announcement, Digital Media, Media Business, Product Launch, Advertising, Media, Google, IPSOS, Our Mobile Planet
Google has recently rolled out 'Our Mobile Planet', a data resource website for marketers and advertisers that provides insights into smartphone usage and mobile attitudes. The Advertising section provides insights on mobile ads, such as where consumers see them - on search engines, in applications, on retail sites, video sites, video advertising and others.
The website also interprets actions consumers take, such as clicking on an ad or visiting a Web site, with the ability to compare multiple countries.
Read more on MediaPost.
Advertising revenues of UAE newspapers continue to decline with 8 % drop
Mon, 2011-05-23 08:17 - By
Advertising Business, Advertising News, Media Business, Research, Advertising, IPSOS, Khaleej Times, MENA, Pan Arab Research Centre, PARC
According to Khaleej Times report, total advertising spend on newspapers in the UAE declined to $183 million in the first quarter this year from $199 million in the same period a year ago, according to the latest data on advertising spending provided by IPSOS.
In contrast, magazine advertising edged up by 1.36 per cent in the first quarter 2011 to $74 million from $73 million even as the print media, comprising newspapers and magazines, suffered a sustained setback.
In the first quarter, total ad revenues claimed by the print media declined 5.88 per cent to $256 million from $272 million a year ago.
Top three brands in terms of ad spend in the UAE during the first quarter are etisalat at $9 million, du at $7 million and Emirates NBD at $4 million.
Since 2008, print advertising in the UAE has been falling, drastically shrinking newspaper publishers’ main source of income.
Along with the newspaper industry, cinema industry also registered a decline in its ad spend share — from one per cent in 2008 to 0.8 per cent in 2011 first quarter. The setback suffered by UAE newspapers reflects a downward trend which faced the industry in the US and Europe.
He said television and online media are poised to thrive by grabbing an increased share of the ad spend in the coming years.
In 2010, US online ad spending rose by 13.9 per cent, reaching a new record of $25.8 billion after a downslide in 2009.
According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions).
In the Middle East and North Africa (MENA) region, the upswing of digital media advertising and online marketing is reaching a critical juncture in the Middle East and North Africa (MENA) region. According to Google, digital advertising is expected to grow by 45 per cent in 2011 with 85 million of the Mena’s total population of 337 million now online.
Market watchers said along with on-line media, e-mail marketing and social media would be accounting for an increased share of the total ad spend in the coming years given the internet penetration in UAE is 73 per cent. According to the latest available data from Pan Arab Research Centre, or PARC, with an overall ad spend of $349 million in the first three months, the UAE has repositioned itself as the Arab world’s top advertising market by accounting for 12 per cent of the overall Middle East advertisement spend during the first quarter.
Read more.
Subscribe to mediaME Weekly Newsletter
