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Ipsos MediaCT
Elie Aoun President of Ipsos MediaCT MEAP as of January 2012
Mon, 2011-10-24 10:15 - By
As of January 2012, Elie Aoun, currently Regional COO of Ipsos MediaCT in the MENA region, will be promoted to President Ipsos MediaCT MEAP (Middle East, Africa & Pakistan). Geographically, Elie will be heading an expanded territory of the existing MENA region, adding up all Africa and Pakistan, to be known as MEAP.
As of January 2012, Elie will do the handover of his current responsibilities as Ipsos UAE Country Manager to a new Managing Director that will be announced soon, and he will therefore be fully dedicated to Ipsos MediaCT WSBL in the MEAP region, whereas the new country manager will fully take-over the responsibility of Ipsos UAE excluding the MediaCT WSBL.
In addition, Ipsos MediaCT in UAE and Lebanon will be directly under Elie’s management and he will have full responsibility of managing the business and the team. Ipsos MediaCT in UAE and Lebanon will report directly to Elie Aoun. The Ipsos MediaCT WSBL is strategic for Ipsos and especially for Ipsos MENA as it represents its largest WSBL; consequently, Elie will put all his efforts to develop and grow further the Ipsos MediaCT business in MENA, Pakistan and Africa.
Elie started his career with Ipsos in 1992. In 2009, in addition to his role as regional head of Ipsos MediaCT MENA, he was appointed Country Manager of Ipsos UAE, where he successfully handled, organized the office and grew the business. Throughout these years, Elie has constantly carried out a successful and great job, overcome all obstacles and challenges. His continuous efforts, hard work and leadership have been a very significant factor in the considerable growth enjoyed by Ipsos and in the overall development of its business in the MENA region.
Omnicom Media Group forecasts online advertising spend to reach 9% in GCC and Levant regions
Sun, 2011-08-21 11:03 - By
Advertising News, Advertising, Arab Media Outlook 2009-13, Dimitri Metaxas, Elie Aoun, GCC, Ipsos MediaCT, OMG, Omnicom Media Group
New research by Omnicom Media Group suggests that internet advertising in the GCC and Levant will reach 9 per cent of the total advertising market this year, and is fast approaching the proportions spent in developed markets such as the US and Germany.
Digital advertising has been considered a poor relation to television and newspapers, which remain the dominant media for advertising in the Arab world.
Audience figures double for news channels, while advertising spending sees notable decline
Sat, 2011-04-09 10:51 - By
Advertising Business, Advertising News, Broadcasting News, Media Business, Research, Advertising, Media, Advertising spending, Al Arabiya, Al Jazeera, Ipsos MediaCT, Mazen Hayek, MBC Group, The National
According to IPSOS MediaCT, audience figures for TV have doubled since the beginning of the political unrest in the region. However, despite the doubling growth, major Arabic news channels have witnessed a drop in advertising spending, where Al Arabiya news channel saw a 15 per cent decline since the beginning of the protests, The National has reported.
The main reason for the decline, according to Mazen Hayek, the group director of PR and commercial at the MBC Group, is that news channels are unable to accommodate as much advertising because of fewer commercial spots. Another problem cited by Hayek is that media agencies may be reluctant to change their spending plans, and that major brands are reluctant to book advertising on channels that carry breaking news because they do not want to risk being associated with scenes of violence.
Read more.
UAE residents spending pattern increases in 2010
Wed, 2010-11-03 21:38 - By
UAE residents have seen the worst in terms of Job loss, economic downturn and instability in the past 1.5 years. Now with an emerging outlook and an increasing market confidence, UAE residents believe that the market is stabilizing and the economy is recovering at a considerable pace.
Ipsos reveals that 148 million viewers from MENA watched final game of FIFA World Cup
Sat, 2010-10-16 16:21 - By
Ipsos, the official research partner of Al Jazeera Sports Channels, has conducted surveys to measure the viewership of the games during the football World Cup 2010 in the Middle East and North Africa. According to Ipsos, 148 million people were watching the final game between Netherlands and Spain from 14 countries in the MENA region, on Al Jazeera Sport Channels on the 11th of July 2010.
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148 million viewers from MENA watch final game of World Cup 2010 between Netherlands and Spain, reveals Ipsos' survey
Sat, 2010-10-16 15:48 - By
Ipsos launches 'Big Idea' service in Middle East and North Africa region
Sat, 2010-09-04 14:19 - By
Ipsos ASI introduces Big Idea service in the MENA region, helping marketers, brand managers and advertisers to identify and develop the 'one big idea' defining their brand in the mind of consumers.
Ipsos, official research partner for UEFA and Football World Cup 2010 with Al Jazeera Sports
Sun, 2010-06-27 21:56 - By
Outdoor advertising spend tumbles by 36% in UAE
Sun, 2010-05-30 21:08 - By
According to The National, outdoor advertising spend in Dubai and Sharjah has dropped by more than 36 per cent in Q1 of 2010 compared to the same period in 2009, largely due to the withdrawal of property companies after the downturn. In the first quarter of last year, $148.4 milion was spent on advertising for billboards and other outdoor sites in the two emirates. This year, the number fell to $94.6 million, according to figures provided by Ipsos MediaCT.
The drop in spending could be even more severe because of the way the figures are collated. Advertisements that are still on display but not necessarily paid for are still included in the figures, said Elie Aoun, the MENA region managing director of Ipsos MediaCT.
Read more.
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