James Day | mediaME

Advertising Agency: Y&R, Dubai

Chief Creative Officer: Shahir Zag

Creative Directors: Shahir Zag, Kalpesh Patankar

KAFA | Slut

Mon, 2011-03-14 11:25 - By

editor

Print, U.A.E., Public interest, AdsOfTheWorld, James Day, Kafa, Kalpesh Patankar, Shahir Zag, Y&R Dubai

Advertising Agency: Y&R, Dubai

Creative: Shahir Zag, Kalpesh Patankar

Photographer: James Day

KAFA | Bitch

Mon, 2011-03-14 11:25 - By

editor

Print, U.A.E., Public interest, AdsOfTheWorld, James Day, Kafa, Kalpesh Patankar, Shahir Zag, Y&R Dubai

KAFA | Whore

Mon, 2011-03-14 11:25 - By

editor

Print, U.A.E., Public interest, AdsOfTheWorld, James Day, Kafa, Kalpesh Patankar, Shahir Zag, Y&R Dubai

Harvey Nichols | Tazer

Wed, 2010-11-03 11:57 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day

Harvey Nichols | Altitude Sickness Pills

Wed, 2010-11-03 11:57 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

Harvey Nichols | Altitude Sickness Pills

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day

Harvey Nichols | Pepper Spray

Wed, 2010-11-03 11:56 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day

Harvey Nichols | Defibrillator

Wed, 2010-11-03 11:53 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

In keeping with its established reputation for ad campaigns that stand out, Harvey Nichols announces Autumn/Winter collection with a set of eye-catching print advertisements. The idea is simple: women who wear items from this collection become irresistible and must protect themselves against the advances of the “male species”. For example, putting on the dress in this ad requires the wearer to carry a defibrillator to rescue men who will get a heart attack. Also see Tazer, Altitude Sickness Pills, Pepper Spray, Personalized Towels, Self Defence, Lipstick Stain Remover, Evil Eye Charm, Smelling Salts, Airhorn.

Harvey Nichols | Personalized Towels

Wed, 2010-11-03 11:51 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day

Harvey Nichols | Self Defence

Wed, 2010-11-03 11:48 - By

editor

Print, U.A.E., Clothing & Footwear, James Day, Komal Bedi Sohal, Nadine Ghossoub, Shahir Zag, Y&R

Creative Agency: Y&R, Dubai
Creatives: Shahir Zag, Komal Bedi Sohal
Photographer: James Day