This finely crafted campaign by JWT for Virgin Megastore continues the storybook success of the agency that usually dominates the awards. The visionary Chafic Haddad does it again as the masterfully drawn caricatures of everyone’s favourite fairytales reflect the realism of Virgin Megastore's audio products for children. The other famous fairytales are Pinocchio and Little Red Riding Hood. 

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Creative Director: Elias Haddad

Advertising Agency: FP7 Doha, Qatar
Creative Director: Fadi Yaish
Art Director: Kalpesh Patankar
Photographer: Jeremy Wong / Nemesis Pictures
Illustrator: Mirage Works
Account Supervisor: Charbel Mezher

Advertising Agency: Fortune Promoseven, Doha, Qatar
Creative Director: Fadi Yaish
Copywriter: Kalpesh Patankar
Art Director: Kalpesh Patankar
Photographers: Jeremy Wong, Nemesis Pictures
Illustrator: Mirage Works