The Interactive Manager is a dedicated digital professional. They will be supported by senior agency management in the local market. They are the Single Point of contact for the local client lead. The Interactive Manager is responsible for managing, coordinating and leading Agency resources in order to meet local Client's needs. In this role, the Interactive Manager has overall responsibility for Agency output and provides perspective and leadership in the development of quality solutions. The Interactive Manager is a digital specialist familiar with all existing and emerging digital channels. And has full command of the operation from planning stage to implementation and going live stage. The Interactive Manager also has key involvement in the development of subordinates.
KEY RESPONSIBILITIES:
• Drive the activation of the campaigns - mobilising internal agency teams and managing the client relationship to ensure the client plans are developed
• Work with their respective cluster leads to ensure the global campaign architecture and guidance is delivered and understood by the team
• Drive the local Activation planning process across client and agency teams
• Be accountable for the above.
• Identify, evaluate and monitor effective marketing venues.
• Direct the development of both the marketing and communication plans.
• Monitor results from various data measurement, tracking and optimization tools and advise client on opportunities and options driven by those results.
• Assist client in establishing long and short term marketing objectives and goals.
• Act as internal client liaison.
• Oversee new product and service launches.
• Responsible for all final Agency work-quality control.
• Manage Account staff in daily work flow, training and career development.
• Supervise overall budget management.
• Manage account profitability.
• Participate in financial forecasting, tracking and reporting.
Skills
REQUIRED SKILLS:
• A digital ‘native’ with knowledge of all existing and emerging digital channels.
• Comprehensive understanding of online strategy, marketing, media concepts and branding.
• Strong understanding of measurement and tracking tools within all digital channels.
• Experience with Brand websites, SEO/SEM, email campaigns and mobile marketing
• Dynamic leadership, management and team building skills.
• Experience with global businesses, preferably with clients in technology fields (broadly based).
• Strong client facing skills.
• Successful track record managing multiple client assignments.
• Sound qualitative & quantitative analytical skills
• Excellent business development and project management skills.
• Knowledge of all agency functional areas; including production, media, research and database.
• Excellent oral and written communication skills.
REQUIRED COMPETENCIES:
• Straightforward & direct
• Clear communicator
• Focus on collaboration and idea sharing
• Builds to consensus
• Fair & respectful
• Active listening
• Openness towards people and new ideas
• Pursues personal growth through challenge
PREFERRED QUALIFICATIONS:
• BA/BS degree required
• Agency or internet professional services experience
• Three to five+ years of over all experience; two years interactive account experience at a minimum
• Experience with direct marketing, relationship marketing and CRM within an integrated marketing perspective preferred.
Company Profile
Wunderman is the global leader in creating programs that build brands,
shape customer experiences and generate action to direct marketing.
Wunderman, the integrated channel marketing experts, offer a range
of speciality services, ranging from CRM and direct marketing to promotions
and events. With over 30 local and regional clients, Wunderman is the
fastest growing and most awarded direct marketing agency in the region.
With offices in six countries and over 130 employees.
Wunderman is part of MENACOM Group.
It is the largest Marketing and Media organization in the Middle East, managing reputable companies such as ‘Team Y&R’ - ‘Mediaedge:CIA’ - ‘Wunderman’ - ‘Intermarkets’ - ‘Tattoo’ - ‘Asdaa’ - and ‘Polaris’. This service industry is highly creative and young which creates an invigorating work environment. With the growth of business in the Middle East, our aim is to attract, retain best talent and ensure competitive edge business advantage.
Over the last 20 years, MENACOM has built up its expertise and presence to be the largest Marketing Communication organization on the Middle East & North Africa.
MENACOM is made up of:
• Advertising agencies
• Public Relations agencies
• Direct Marketing specialists
• Media specialist
• Interactive specialists
Our offices are located in most major cities across the Middle East and North Africa serving over 260 clients with a growing professional team of over 1200.
Each MENACOM Company is a distinctive brand in their own right, with its own identity and own area of expertise. What they have in common is in harnessing intelligence, talent and experience to bring competitive advantage to their clients.