Abu Dhabi Media Company (ADMC) announced today it reached an agreement with Etisalat for the distribution of the English Premier League (EPL) for three consecutive seasons, starting August 2010.

Ramadan has given the expected boost to media industry and it seems to be the beginning of a steady climb for the sector much affected by global financial crisis, believe industry professionals.

Companies across the sectors, especially retail, food and beverages segments, have increased their advertising and marketing expenses as they take advantage of the festive occasion.