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This impressive campaign by Y&R Dubai for Land Rover presents a series of extraordinary species which each has special characteristics. The advertisements demonstrate the uniqeness of the Ecuadorian Hillstar, Luminous Millipede, Snow Mountain Garlic, Giant South African Earthworm, Electric Eel, Bosavi Giant Wolly Rat and the Yakla Snow Lotus, and then each ad states how Land Rover owners react to each of these species, showing that Land Rover owners simply see things differently. It appears that Land Rover owners are a unique species in their own right!
To promote the globe-trotting spirit of the Land Rover, each execution features ordinary puzzles in scripts of exotic languages from far corners of the world. This created an interactive yet cost-effective way to highlight the Land Rover brand's thirst for adventure. Also see Inuktitut Path Puzzle, Tibetan Scramble and Cherokee Jumble.