Leo Burnett

Social network advertising in the MENA region to grow by 34%

Thu, 2012-02-09 11:36 - By  

According to experts at the Digital Media Forum, social network advertising is expected to grow by 34% in the MENA region in the coming years. A study by the Centre for International Media Assistance (CIMA) has also revealed that about 100 million Arabs are expected to be online by 2015, and Arabs under the age of 29 will represent 75% of Facebook users in the region. “Today one can reach a global audience with the click of a button. The advent of digital technologies is providing a wealth of opportunities in consumer choice and this will drive innovation in technology,” said Raja Trad, CEO of Leo Burnett Group.

Read More at GulfNews.com


Leo Burnett | Digital Communication Director

Job Summary

The Digital Communication Director - is the leader of the operational aspects of assigned accounts and owns the relationship with the client/s. He/she should have 5 + Years in Interactive Marketing / Advertising or related field in Communications. 

 

The Director will be expected to: 

• Drive vision for client and within agency 

• Drive brand and competitive expertise 

• Provide thought leadership 

• Nurture ideas and new thinking 

• Think holistically: Integrate different communications solutions into ideas (PR, CRM, Interactive, Shopper Marketing etc.) 

• Act on specialty: inject communication solutions through the deep knowledge of the Interactive Marketing tools 

• Spread the Interactive knowledge 

• Act as a knowledge base on the Interactive Marketing front and provide a consultancy role on this front with regards to the servicing team across all assigned clients. 

• Passionate about new media and the interactive world. Has the curiosity to stay ahead of the game and keeping abreast of all the new buzz signs in the Interactive Communication arena.

 

Skills

 

• Strong leadership and mentoring skills 

• High attention to detail 

• Able to work well under pressure 

• Flexible and able to react quickly 

• Excellent verbal and written communications skills 

• Very good understanding of the online processes 

• Very good understanding of the Information Architecture / Interactive Planning models 

• Very good understanding of measurability tools 

• Overall general understanding of HTML, Flash and other technical tools 

• Tech savvy: stay ahead of technological advances and trends and incorporate them into client work when appropriate

 

Education

 

Bachelor’s Degree

 

Company Profile

 

Leo Burnett first opened its doors in Chicago on August 5, 1935 with just three employees. Today, Leo Burnett is a global network and a key member of the Paris based Publicis Group SA, the world''s fourth largest marketing communications network and second largest media group. 

Leo Burnett MENA started in 1981 in Beirut as the first multinational advertising agency in the region. Today, Leo Burnett MENA has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman. With its regional headquarters now located in Dubai, Leo Burnett MENA is home to hundreds of passionate brand builders across the region. Creativity, commitment and integrity are all combined to offer clients a competitive advantage through an integrated multidisciplinary communication approach. 

 

 

Apply Here

Company Name

Leo Burnett

Experience Required (Years)

Min 5

Position Type

Description

THE BOX ME | The moving commercial

Sun, 2012-02-05 10:45 - By  
advert video: 
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Advertising Agency: Leo Burnett, Dubai

Regional Executive Creative Directors: Malek Ghorayeb, Peter Bidenko 

Creative Director: Mohamed Oudaha 

Associate Creative Director: Nabil Rashid 

Senior Art Directors: Rafael Rizuto, Dima Kronfol 

Campaign ME names Leo Burnett 'Middle East Agency of the Year'

Sun, 2012-01-22 10:03 - By  

Leo Burnett Middle East was recently named the Agency of the Year by Campaign ME, in the publication’s first ever roll-out of the title. The Humankind Agency was chosen based upon a number of measurable factors that set it apart, in a year that was far from the best for the industry.  

Jordan Sipes Paint Company | We Cover Everything

Tue, 2012-01-17 10:40 - By  
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Advertising Agency: Leo Burnett, Jordan

Creative Director: Sary Najjar

Art Director: Rami Afifi

STC Qitaf | Luxury

Wed, 2011-12-14 08:51 - By  
advert video: 
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Advertising Agency: Leo Burnett, Riyadh
Creative Director: Serge Zahar
Art Director: Noel Denola
Director:

McDonald's | Filet-O-Fish

Tue, 2011-11-29 10:23 - By  
McDonald's | Filet-O-Fish

 Advertising Agency: Leo Burnett, Jeddah

Creative Directors: Flavio Zanni, Mohammed Bahmishan

Mobinil | Always together

Tue, 2011-11-08 11:01 - By  
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Advertising Agency: Leo Burnett, Cairo

Leo Burnett wins Qtel account

Tue, 2011-07-19 06:55 - By  

Following one of the biggest pitches of the past 12 months, Qtel has awarded Leo Burnett its integrated creative account.  Campaign ME reported that the account will cover both the company's corporate and consumer services.  The agency is to provide communication management, strategic brand planning, creative development, 360° implementation and digital capabilities for Qtel.


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