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According to experts at the Digital Media Forum, social network advertising is expected to grow by 34% in the MENA region in the coming years. A study by the Centre for International Media Assistance (CIMA) has also revealed that about 100 million Arabs are expected to be online by 2015, and Arabs under the age of 29 will represent 75% of Facebook users in the region. “Today one can reach a global audience with the click of a button. The advent of digital technologies is providing a wealth of opportunities in consumer choice and this will drive innovation in technology,” said Raja Trad, CEO of Leo Burnett Group.
Read More at GulfNews.com
The Digital Communication Director - is the leader of the operational aspects of assigned accounts and owns the relationship with the client/s. He/she should have 5 + Years in Interactive Marketing / Advertising or related field in Communications.
The Director will be expected to:
• Drive vision for client and within agency
• Drive brand and competitive expertise
• Provide thought leadership
• Nurture ideas and new thinking
• Think holistically: Integrate different communications solutions into ideas (PR, CRM, Interactive, Shopper Marketing etc.)
• Act on specialty: inject communication solutions through the deep knowledge of the Interactive Marketing tools
• Spread the Interactive knowledge
• Act as a knowledge base on the Interactive Marketing front and provide a consultancy role on this front with regards to the servicing team across all assigned clients.
• Passionate about new media and the interactive world. Has the curiosity to stay ahead of the game and keeping abreast of all the new buzz signs in the Interactive Communication arena.
Skills
• Strong leadership and mentoring skills
• High attention to detail
• Able to work well under pressure
• Flexible and able to react quickly
• Excellent verbal and written communications skills
• Very good understanding of the online processes
• Very good understanding of the Information Architecture / Interactive Planning models
• Very good understanding of measurability tools
• Overall general understanding of HTML, Flash and other technical tools
• Tech savvy: stay ahead of technological advances and trends and incorporate them into client work when appropriate
Education
Bachelor’s Degree
Company Profile
Leo Burnett first opened its doors in Chicago on August 5, 1935 with just three employees. Today, Leo Burnett is a global network and a key member of the Paris based Publicis Group SA, the world''s fourth largest marketing communications network and second largest media group.
Leo Burnett MENA started in 1981 in Beirut as the first multinational advertising agency in the region. Today, Leo Burnett MENA has offices in Dubai, Jeddah, Riyadh, Kuwait, Cairo, Beirut, Casablanca and Amman. With its regional headquarters now located in Dubai, Leo Burnett MENA is home to hundreds of passionate brand builders across the region. Creativity, commitment and integrity are all combined to offer clients a competitive advantage through an integrated multidisciplinary communication approach.
Advertising Agency: Leo Burnett, Dubai
Regional Executive Creative Directors: Malek Ghorayeb, Peter Bidenko
Creative Director: Mohamed Oudaha
Associate Creative Director: Nabil Rashid
Senior Art Directors: Rafael Rizuto, Dima Kronfol
Leo Burnett Middle East was recently named the Agency of the Year by Campaign ME, in the publication’s first ever roll-out of the title. The Humankind Agency was chosen based upon a number of measurable factors that set it apart, in a year that was far from the best for the industry.
Advertising Agency: Leo Burnett, Jordan
Creative Director: Sary Najjar
Art Director: Rami Afifi
Advertising Agency: Leo Burnett, Cairo

Following one of the biggest pitches of the past 12 months, Qtel has awarded Leo Burnett its integrated creative account. Campaign ME reported that the account will cover both the company's corporate and consumer services. The agency is to provide communication management, strategic brand planning, creative development, 360° implementation and digital capabilities for Qtel.