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21 leading creatives and media experts from around the world are currently judging at the Dubai Lynx Festival, the leading creative advertising competition for the MENA region, which has announced 292 entries that have been shortlisted in the Print, Print Craft, Outdoor, Direct & Sales Promotion and Media categories. Of the 998 entries submitted in these categories, 82 Print, 47 Print Craft, 57 Outdoor, 36 Direct & Sales Promotion and 70 Media entries have made it through to the shortlist.
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The Dubai International Advertising Festival, featuring the Dubai Lynx awards ceremony, opened yesterday with the regional premier screening of the powerful new film about advertising and inspiration titled Art & Copy. The screening was presented by The National's founding editor, Martin Newland, revealing the work and wisdom of some of the most influential advertising creatives of our time through a dynamic exploration of art, commerce and human emotion.
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The power of social media is tremendous. Paris Hilton's recent endorsement for Emirates Airlines is esteemed to be worth US$ 1.5 million.