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Dubai's share in mentions in online forums and social networks has grown dramatically over the past few months. In May, the mentions outnumbered Hong Kong, according to the results of a survey released today by Mediastow, the award winning media intelligence agency in the Middle East.
The study which monitored Dubai's online mentions vis a vis Singapore and Hong Kong showed that while Singapore continued to enjoy the highest number of mentions, Dubai had overtaken Hong Kong in online forums and social networks, and was bridging the gap in news, blogs, comments and reviews.

Mediastow, a leading media intelligence company in the Middle East, anticipates that leading social media website Facebook will lose its popularity in 10 to 15 years.

A noted social media expert has urged Arab communities to use standard Arabic on the web that will let the outside world to treat Arabs as an integrated community and prevent the Arabic language from getting marginalised on the web through different colloquial versions.

There is no doubt that digital marketing has emerged as the new channel for brands in the Middle East to increase their market share. The industry received a boost this week with TECOM Investments' Dubai Internet City confirming official support of Click 4.0 - the Digital Marketing Event for the Middle East.

Mediastow, the media intelligence agency in the Mena region, launched the region's first-of-its-kind research portal for editors, giving them free access to the company's database of print and online articles.