|
|

Mercedes-Benz is incorporating Facebook into its in-vehicle telematics system, and the prototype has been unveiled at the Consumer Electronics Show in Las Vegas. "Now that cars have screens that are intelligent, you would expect that more and more car manufacturers will want to make those screens capable of allowing people to connect with their friends and take advantage of the social context that comes along with that," said Facebook Vice President of Partnerships and Platform Marketing Dan Rose.
The automobile is quickly becoming an online marketing channel. BMW is also venturing in to the social networking scene, adding a Yelp application to BMW Online. The application will give drivers access to the typical content on Yelp, such as highly-reviewed local restaurants, pubs, banks, and parking garages.
Read More at MarketingVOX.com

The Cannes Lions International Festival of Creativity is pleased to announce that Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, will head up both the Film and Press Juries at the 59th Festival, taking place in Cannes, France, 17-23 June 2012.


Unisono, Bahrain’s leading independent full- service agency today announced the launch of the strategic media planning & buying department headed by Yasser Akram.

BBDO Worldwide has been awarded Network of the Year for the 4th time now at the 57th International Advertising Festival in Cannes. With work for more than 40 clients, 21 BBDO agencies from across the globe have come together to set another record, winning a total of 85 Lions that spanned all forms of communication from Cyber to Design, Direct, Film, Media, Outdoor, Press, Promotion, PR, Radio and Titanium/Integrated. BBDO was the top performer with a final tally which included 17 Gold, 24 Silver and 42 Bronze Lions, along with the Grand Prix for Print.
Read more.