Microsoft

Bing ranks second behind Google

Thu, 2012-01-12 16:52 - By  

Microsoft's Bing search engine now ranks second behind Google. According to statistics released on Wednesday by comScore Inc., Bing and Microsoft's other websites fielded 2.75 billion search requests in the U.S. during December, beating Yahoo for the first time. Bing's December search volume translated into a 15.1% share of U.S. search traffic, while Yahoo had 2.65 billion search requests, which amounted to a 14.5% share.

Read More at USAToday


Google and Mozilla ink deal worth $300 million

Sun, 2011-12-25 18:54 - By  

Google and Mozilla have struck a deal to extend their search agreement for another three years. Under the terms of the new agreement, Google will pay Mozilla $300 million per year to be Mozilla Firefox's default search browser. Sources said the total amount of $1 billion was the minimum revenue guarantee for delivering search queries garnered from consumers using Firefox. Google’s main rival in the bid was Microsoft’s Bing search service.

Read More at AllThingD.com


Microsoft's Bing enjoys market share gains

Tue, 2011-12-20 11:37 - By  

According to ComScore, Microsoft's Bing has reached 15 percent market share at the expense of Google and Yahoo. Bing's share rose from 14.8% in October to 15% through November, while Google dipped from 65.6% in October to 65.4% in November. Bing's increasing market share may is probably not a cause for concern for Google, who has consistently maintained 64% -66% market share.

 

Read More at Eweek.com


Google's Chrome surpasses Internet Explorer

Mon, 2011-12-19 18:28 - By  

According to a new study by StatCounter, Chrome's market share in the global browser market rose to 24% in the last weeks of November and in the first week of December. Meanwhile Microsoft's Internet Explorer share was at 22.9%. This is a significant accomplishment for Google, as Microsoft usually maintains the majority share.

 

Read More at ItProPortal


DMI Middle East launches professional diploma in digital marketing

Mon, 2011-12-12 09:32 - By  
 
Irish based Digital Marketing Institute, in conjunction with its regional partner DMI ME (www.dmime.com), today announced that it is bring the highly successful Professional Diploma in Digital Marketing to the Middle East.

W3C setting new standards for online privacy

Tue, 2011-11-15 15:20 - By  

The World Wide Web Consortium (W3C) is developing a privacy plan that will give users more control over how they are tracked online. The regulations of the privacy plan are designed to give users more control over what advertisers and marketing firms know about them. The plan has been backed by major websites like Google and Facebook, as well as companies including Microsoft and Apple.

“The overall goal is to match the expectations of the users. On average, users have expectations for if they turn tracking off, and what this means, and we try to get as close as possible to these expectations," said Dr Matthias Schunter of IBM Research.

The regulations set forth by the plan will surely challenge online advertisers, who rely on such data to implement their marketing strategies.

Read more at telegraph.co.uk


Five companies control 64% of all online advertising spending

Tue, 2011-11-01 20:49 - By  

A stunning pie-chart from Business Insider reveals interesting data; only five companies control 64 per cent of all online advertising spending! Google gets almost half of the total online ad spending worth $29 billion, which makes up 46 per cent of all online ad spend. Yahoo! controls $6 billion, Microsoft $2.2 billion, Facebook $1.9 billion and AOL $1.3 billion. The remaining $23 billion of total online spending on advertising is goes to everyone else.

 


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