Mobily

Mobily builds region's first Arabic internet content support platform

Tue, 2010-10-12 17:33 - By  


Saudi Arabia's Etihad Etisalat (Mobily) has embarked on a unique project to help developers build mobile applications and software that support Arabic content, the company announced on Monday.

Mobily said the project aims to enrich cyberspace with Arabic content.

OMD named Media Agency of the Year at the 5th MENA Cristal Festival

Wed, 2010-02-10 18:53 - By  


Held annually in Mzaar, Lebanon, the MENA Cristal Festival celebrated not only steady snow falls, heralding a good skiing season, but also the performance of the region's advertising professionals on their clients' brands.

Mobily | Transformer

Sun, 2009-07-12 19:10 - By  
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Agency: Impact BBDO, Riyadh, Saudi Arabia
Creative Director: Ahmad Beck

Mobily | Sniper

Mon, 2009-04-27 06:22 - By  
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 Agency: Impact BBDO Riyadh, Kingdom of Saudi Arabia
Creative Director: Ahmad Beck
 
Art director: Ahmad Beck

Mobily | Olympics

Mon, 2008-09-22 20:54 - By  
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Agency: Impact BBDO Riyadh, Saudi Arabia
Creative Director: Ahmad Beck

Art director: Ahmad Beck, Angelo Chami

In-game advertising begins in the Middle East

Mon, 2008-05-19 00:07 - By  

In a regional first, OMD Digital, an Omnicom Media Group company, has successfully launched an in-game advertising campaign targeting the youth market in Saudi Arabia. OMD Digital bought 250,000 impressions over two months in Saudi homes, across major X-Box and PC titles.

These include Burnout (X-Box 360), Guitar Hero (PC and X-Box 360), Tony Hawk’s Wasteland (PC and X Box 360), NFS Pro Street (PC and X-Box 360), Pro Evolution Soccer (PC and X-Box 360).

Companies now have the opportunity to promote their brands in popular games through pre-defined billboards, such as virtual banners, street signs and other outdoor advertising spaces, adding a touch of reality to virtual worlds. The ads are downloaded onto new-generation game consoles and PCs linked to the Internet.

This is the first time this technology has been deployed in the region and in doing so, OMD Digital has created a welcome new revenue stream for game developers who face high levels of piracy in the Middle East.

Read the details here.


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