Jordan’s fastest growing events company, behind the scenes eventology has built a proven track record in organizing some of the largest and most complex events. The company brings art, science and business to the stage for a complete experience. mediaME spoke to the company founders.

behind the scenes eventology is widely recognized as a wholesome, complete events solution factory. In paying attention to even the smallest of details, all aspects are covered determining that cost effective services are delivered without compromising on the final output, because they believe every bit counts.
Young, creative, enthusiastic and dynamic professionals with a sparkling stream of ideas and a vast experience in the field of events and entertainment is what formulates the behind the scenes eventology team. They will provide you with a professional, event-valued occurrence, regardless of the size or budget.

mediaME spoke to Mohammad Najjar, Fadi Abu Shaban and Saleh Abu Shaban, the founders of behind the scenes eventology, regarding the market, competition, clients and future expectations.

Q. What is the aim of founding behind the scenes eventology ?

Mohammad: behind the scenes…hmm, well, we had already been working in this industry and shared a passion for events! Our mutual love, dedication and drive towards the making of an event can be seen the most when we’re in utter chaos and yet manage to remain a lasting smile. The field of events is our calling whereby we feel enlightened for we’d rather be the “masters” of events, the jacks of too many trades.

Fadi: Previous to behind the scenes eventology, we were searching for ways to fulfill our passion without limitation. We realized that the Jordanian market did not have one place wherein every request is met. There were too many vendors and each was recommending someone else. Hence, we came up with a “one stop shop.” An integrated solutions approach that permits our clients to save time while all the elements required are developed, implemented and managed with full quality.

Saleh: Yes…yes…I agree.

Q. What sets you apart from your competition?

Saleh: The key advantage to a successful company is to be diligent, efficient, and to deliver on time exactly what is required, needed, and also what is wanted. Yes, we guarantee delivery…because we will not allow our name to be included beside a job less-than-done. 

Fadi: behind the scenes eventology…monitors the industry. To deliver an incredible event we do our research. We invest in research; how to enhance our services; how to update our technology. Also, everyone knows our office environment…here, we’re a family, and we all share the passion for events and have the same vision. Our staff is provided a comfortable, productive setting with the latest technologies and unlimited opportunities to excel in our field including the ability to enroll in expert training courses…together we deliver.

Mohammad: It is true. We are a family.  

Q. Event management vs. eventology…tell us more!

Saleh: Of course…it takes behind the scenes one step further. We entered the market aiming to upgrade and revolutionize it. Even though we had established event management companies in the Jordanian market, we wished to set new standards; unconventional ones. We are witnessing a rise in the events business and people here are beginning to realize events’ effect and results. 

Fadi: In order for us to achieve a higher standard we need to continuously stay up-to-date with the latest industry trends whether the trend is a new vibrant color, or a new emerging young band that is yet to be discovered, or a great new technique in enhancing the light and sound effects upon the arrival of the speaker. The more we know the more we’re capable of producing phenomenal events behind the scenes…

Mohammad: I agree…and speaking of behind the scenes eventology, we are made up of individuals with specialized backgrounds that allow us to learn from one another too.

Q. What is the market’s feedback? How has the response been to this service?

Mohammad:  We are very blessed. We believe that from the very beginning, behind the scenes eventology left a lasting impression on the market. Our first event; U Max’s Launch was outstanding. From the set up, concept, and international entertainment… we received tremendous positive feedback. The audience was impressed with the quality, creativity, and overall experience. 

Fadi: Thankfully, our clients remain to be our main promoters; they praise our efficient time management, making the process easy, presenting creative ideas and concepts, informing them of the latest technologies, trends and most importantly for achieving the results to their objectives.

Saleh: Creativity is key here…because I’m the head of the creative department. Kidding. Actually, because the more creative we are in each of our events the more unique the event is…satisfying each and every client to their specific needs, wants and wishes.

Q. From our understanding you have already worked with regional, international clients? Tell us more about these projects?

Saleh: Handling The World Rally Championship during 2008 was fascinating. It is known to be one of the world’s biggest events, with billion of viewers worldwide. behind the scenes eventology was very proud to   had been one of the few event companies in the region to be considered and then picked to take charge of the championship.

Mohammad: Definitely a challenge that we successfully attained, meeting all the IFA standards and exceeding their expectations.

Fadi: Another event that I am truly thrilled with is the 4th IOC World Conference on women and sport. Held at the Dead Sea and hosting around 750 internationals from all around the world. We broke the records by delivering in three weeks total, of which ten days where for execution. It was one hell of a mission we were beyond happy… being able to impress and “ne3jeb” royalty and the internationals.

Saleh: A few other events worth mentioning are the Porsche Panamera launch, Majesty Queen Rania Al Abdullah’s ‘Hal Hlalak’ tent for the under privileged, hmm the Unicef projects and many more.

Q. Was there any feedback from international clients?

Saleh: Yes! Fadi went to London Metropolitan University after the IOC and when his lecturer, Johnny Allen heard of the event we handled, he asked to include the IOC as a case study in his event management books. 

Mohammad: Also, WRC is one we’re handling again this April. When a client returns…yup, that’s the best feedback. After the races during the closing dinner all our attendees said that it was by far the biggest dinner party the WRC ever threw.

Q. Is there any event you cannot handle?

Fadi: Hmm, probably but will we apologize before attempting to handle the event? Ha, no, no, we have a well-known motto in the office, “bring it on.” We love a good challenge. No matter what category the event falls under: festival, gala, championship, product launches, seminars or private functions…behind the scenes eventology will attempt to cater to our clients’ needs.  Whether the needs are generating more sales, celebrating loved ones or motivating employees…Do you have an event you don’t think we can handle? Please, bring it on!

Q. What are your plans for the future?

Mohammad: In the near future we will be working on exceeding people’s expectations (including ours) as we maintain being the leading events management company in our market until we venture into new ones.

Fadi: Definitely. Ah, with the knowledge that we aim to have a sub-division especially for private functions.

Q. Are you planning on expanding?

Saleh: Is there a company in the world that doesn’t wish to expand? I mean, of course. But, we don’t just want to expand and lose the quality of our events. We will expand in due time with studying every single detail to assure that our quality will not hinder…and our environment will remain to be one whereby we feel like a family.

Fadi: Yes, soon, I hope, you will be able to contact us for your events.

Mohammad: No matter where you are in the world.

Q. . Is there anything else you would like to add?

Mohammad: Yes, thank you God for allowing us to be a part of behind the scenes eventology and its journey, in allowing people to truly celebrate with smiles, laughter, hopes, and the words, “thank you, thank you…behind the scenes eventology!”

Fadi: Thanks to our parents, family, and friends who believed in us and demanded that we work really hard to achieve our dreams…and guess what? We’re living them. Yes, hard work does pay off. We’re the living proof of just how much it does. So, keep on working!

Saleh: We would like to thank our clients for giving us the chance to share their celebrations with them, and to all our vendors and suppliers who take on the pressure and work endless hours just to have a job well done.

Mohamad, Fadi and Saleh: And, most of all, thank you to each and every member of behind the scenes eventology family! Yalla, let’s get back to work!

((This interview was conducted by MediaScope Ltd. and was published in Arab Ad April 2010 issue))