BPA Worldwide has appointed Noah Chancellor from Saudi Telecom and Akbar Shah from Unilever Gulf, following the appointment of Mohammed Al-Tajer, Citibank’s Head of Marketing, aiming for establishing centralized audited media in the Middle East.

Having years of experience, the appointment of senior representatives in the fields will work on strengthening advertising representation in the Middle East.

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BPA Worldwide has appointed Mohammed Al-Tajer, Citibank’s Head of Marketing for the Middle East and Africa, on its Middle East Advisory Board, encouraging advertiser representation and aiming for the development of media transparency in the region.

With an experience that spans multiple and diverse market sectors, Al-Tajer’s understanding to the issues particular to the local market place as well as the needs and demands of regional and international brands is invaluable, according to Glenn Hansen, BPA Worldwide’s President and CEO.

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