Nielsen has announced the roll out of three key improvements for the Internet Audience Measurement solution. The improved service will be starting July 1st, allowing more targeted planning of online video advertising, and providing better ROI for the Advertisers. Those new improvements will be available on the standard Market Intelligence interface.

Market Intelligence Streaming

Nielsen is now capable to report the audience and demographic profiles of the Streaming Video content.
 
It is now possible for the Online Media companies to measure their video content, to report their audience size and demographics to the Media Agencies, in the same tool currently used for the standard internet content.
  

Market Intelligence Extended Duplication
 
Starting the 1st of July you will be able to select up to 15 different brands or channels and calculate the unique aggregate audience that you would reach through them, as well as understanding how much is shared and how much is truly unique audience.
 
Through this module both the Publishers, the Planers and the Advertisers will obtain better understanding of the dynamics of the audience, allowing for better and more targeted campaigns.
 
Country level reporting
 
With the constant increase in the number of Publishers reported, Nielsen has decided to create new reporting levels, which now allow the Agencies and the Media to specifically talk about the audience and demographics of the reported sites for each of the different countries in the region.
 
Starting the 1st of July you will be able to access and plan campaigns at a large number of countries, plus one GCC sub regional level, in addition to the two already existing MENA Total and Regional traffic levels.
 
The reported countries are: Algeria, Bahrain, Egypt, Jordan, Saudi Arabia, Kuwait, Lebanon, Libya, Morocco, Oman, Qatar, Syria, Tunisia and UAE.
 
 
 

WAM - Emirates News Agency has reported that during a meeting held at the Internet City in Dubai, the National Media Council and Google have gathered to discuss ways of cooperation in regulating the media sector. The two sides discussed coordination between them in the field of legislation pertaining to the internet and electronic publishing and decided to continue cooperation within this framework.

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