Business 24|7 reports that digital communication consultancies are to become major employers in the media industry, as clients have grown increasing awareness of the importance of media and its impact on implementing successful marketing strategies.

A digital marketing boom is expected to take place in the next few years. Digital communications billings would see a growth rate of 25 per cent year-on-year in the Middle East, at least for the next couple of years, predicted Shadi Kandil, General Manager, Dubai, OMD.

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