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Business leaders from key industry sectors converged at Du's head office in Dubai Media City for the telecommunications company's 4th edition of Customer Advisory Board (CAB) meeting. Hosted at the event was Thomas Lundgren, CEO, THE One, who presented an insightful session on Humanology.


It’s not every other day that a nation celebrates its 40th National Day, and du is leaving no stone unturned to celebrate 2nd December, 2011 – the 40th UAE National Day - in great style and flare, with its customers and employees!

The UAE's Telecommunications Regulatory Authority (TRA) has lifted its ban on du Telecom. The regulator had previously placed a ban on the telecommunications provider after it had launced an advertising campaign that advertised its network as a 4G network.


According to The National, telecoms operator du plans to double the amount of advertising it places on digital media over the next two years. Osman Sultan, the chief executive of du, says that the company is aiming to devote more than 14 per cent of its advertising budget to online media by 2013.
"Digital media in 2010 represented a bit more than 7 per cent of our spending. I'm expecting this to double in the next two years," he said. Telecoms companies rank as the highest advertising spenders in the Middle East and North Africa region, according to the Pan Arab Research Centre.
Zain, STC and Mobily top the list of the largest advertisers in the region last year, according to PARC. Du ranks 23rd in the region, ahead of players such as McDonald's, Toyota and Gillette, according to PARC. Mr Sultan was speaking at this week's Dubai International Advertising Festival, which also comprises the Dubai Lynx advertising awards.

du Media Lab’s anayou and US-based Prodea Systems today unveiled “nxt”, a new innovative suite of services designed to simplify and enhance people’s digital lives. anayou and Prodea are launching the offering in the UAE and will soon extend it to operators across the MENA region.