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Trafalgar General Trading Company has appointed Paragon Marketing Communications as its authorized media representative. Paragon provides companies and businesses with marketing communication services by implementing brand strategies. The communications company has been representing the luxury retailer since December 25th.
Creative Agency: Paragon Marketing Communications, Kuwait
Creative Director: Konstantin Assenov
Art Director: Konstantin Assenov
Designer: Assen Inanov
Copywriter: Louai Alasfahani
Photography: Konstantin Assenov
Typography: Konstantin Assenov
Account Manager: Romeo
Impressive public interest advertisement created by Paragon Marketing Communications in Kuwait to fight drug abuse. The message is clear “Drugs Drag You Down Down…Till You’re Under The Ground”. The visual of a hand pulling the drug user into the ground at a cemetery is as strong as the message. This ad is part of a growing public awareness series of messages on drugs in the GCC.