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PARC
Pan Arab Research Center reveals regional ad spend for 2011
Sun, 2012-01-08 09:04 - By
Ad spend, Bahrain, egypt, kuwait, Lebanon, M Shaharyar Umar, Oman, Pan Arab Research Center, PARC, qatar, Saudi Arabia, The Arab Spring, UAE
The Pan Arab Research Center has released its advertsing statistics for 2011. According to the PARC's findings, the region demonstrated resilience and stability in the wake of the Arab Spring as advertising revenues totaled US$14.3 billion in 2011 (a 4% increase). According to the PARC's findings, the UAE has regained its status as the leading advertising market in the region, demonstrating a 1% growth.
UAE biggest Arab country in terms of ad spend, followed by KSA and Kuwait
Mon, 2011-09-26 09:12 - By
Advertising Business, Advertising News, Analysis, Media Business, Report, Research, Advertising, Media, Advertising spending, Khaled Shahori, KUNA, Pan Arab Research Center, PARC
According to the director of the Pan Arab Research Center (PARC) in Kuwait, Khaled Shahori, the first half of 2011 has recorded a total of $451 million in advertising spending, newspapers accounting for 54 per cent of the total ad spend, followed by TV with 34 per cent.
According to KUNA, latest findings make Kuwait the third biggest country in terms of advertising spending, following the UAE and Saudi Arabia.
Total spending has declined by $12 million compared to the same period in 2010.
Read more.
PARC: Ad spend up for Ramadan, but less than last year due to regional unrest
Tue, 2011-08-30 05:27 - By
Advertising Business, Advertising, egypt, Etisalat, Gulfnews, Mobily., Mobinil, Pan Arab Research Centre, PARC, Pepsico, RAMADAN, Shaharyar Umar, ZAIN
Despite the regional unrest and the economic downturn in the US, Ramadan witnessed an increase in advertising expenditures compared to previous months this year, but remains lower than last year.
This is due to the political unrest sweeping many parts of the region, coupled with the credit downgrade in the US and the debt crisis in Europe.
Telecom companies highest advertising spenders in Ramadan, make up four of top five advertisers
Thu, 2011-08-04 08:26 - By
Advertising News, Advertising, Telecom, Chevrolet, Etisalat Egypt, General Motors, Mobinil, Pan Arab Research Center, PARC, RAMADAN, Sami Raffoul, Telecommunications, thenational, ZAIN
According to the Pan Arab Research Center (PARC), telecom companies make up four of the five top-spending advertisers during the holy month of Ramadan. Etisalat Egypt, Zain, Mobinil and Mobily spent almost US$200 million (Dh734.5m) during Ramadan last year. PARC figures do not take into account discounted or free advertising, but provide a benchmark for this year's Ramadan spending.
PARC reveals ad spend in first half of 2011 across MENA countries, media types
Wed, 2011-07-27 04:53 - By
Advertising News, Report, Research, Advertising, H1 2011 Ad spend, MENA Advertising Expenditures, Pan Arab Research Centre, PARC
The report focuses on monthly ad spend analysis for first half (H1) of 2011, analysis by media type, spending by the top brands and more. Further detailed analysis, with charts and tables, is available for download (27-page document). Download H1 2011 Ad spend Analysis Report.
PARC reveals ad spend in first half of 2011 across MENA countries, media types
Tue, 2011-07-26 11:44 - By
Pan Arab Research Center (PARC) has revealed that advertising expenditure for the first half of 2011 was around $5.85 Billion, which resembles a 4% drop from the same period last year.
The report focuses on:
Ad spend on radio almost doubles
Thu, 2011-05-26 17:55 - By
Broadcasting News, Media Business, Media, Ad spend, Advertising spending, GN Broadcasting., Gulf News Broadcasting, Pan Arab Research Centre, PARC, Radio, Radio 4FM, Vinu Vincent
Advertisers tune into new option with lower rates compared to other media. According to data from the Pan Arab Research Centre (Parc), ad spend on radio nearly doubled during the first three months of the year compared with the tally for the same period last year.
That it comes amidst a still soft advertising market for print and television media makes radio's recent gains all the more starker. This obviously translates into the sweetest of music for local radio stations.
"Radio traditionally was seen by [ad] agencies as the ‘rounding off media', i.e., allotment to radio represented the leftover residual budgets of clients," said Vikram Dhar, head of radio at GN Broadcasting, which owns Radio 1 and Radio 2 and, more recently, acquired the marketing rights for 106.2 and UAQ 97.8.
Advertising revenues of UAE newspapers continue to decline with 8 % drop
Mon, 2011-05-23 08:17 - By
Advertising Business, Advertising News, Media Business, Research, Advertising, IPSOS, Khaleej Times, MENA, Pan Arab Research Centre, PARC
According to Khaleej Times report, total advertising spend on newspapers in the UAE declined to $183 million in the first quarter this year from $199 million in the same period a year ago, according to the latest data on advertising spending provided by IPSOS.
In contrast, magazine advertising edged up by 1.36 per cent in the first quarter 2011 to $74 million from $73 million even as the print media, comprising newspapers and magazines, suffered a sustained setback.
In the first quarter, total ad revenues claimed by the print media declined 5.88 per cent to $256 million from $272 million a year ago.
Top three brands in terms of ad spend in the UAE during the first quarter are etisalat at $9 million, du at $7 million and Emirates NBD at $4 million.
Since 2008, print advertising in the UAE has been falling, drastically shrinking newspaper publishers’ main source of income.
Along with the newspaper industry, cinema industry also registered a decline in its ad spend share — from one per cent in 2008 to 0.8 per cent in 2011 first quarter. The setback suffered by UAE newspapers reflects a downward trend which faced the industry in the US and Europe.
He said television and online media are poised to thrive by grabbing an increased share of the ad spend in the coming years.
In 2010, US online ad spending rose by 13.9 per cent, reaching a new record of $25.8 billion after a downslide in 2009.
According to digital marketing research firm eMarketer, this figure surpasses that of advertising spending in newspapers (print and online editions).
In the Middle East and North Africa (MENA) region, the upswing of digital media advertising and online marketing is reaching a critical juncture in the Middle East and North Africa (MENA) region. According to Google, digital advertising is expected to grow by 45 per cent in 2011 with 85 million of the Mena’s total population of 337 million now online.
Market watchers said along with on-line media, e-mail marketing and social media would be accounting for an increased share of the total ad spend in the coming years given the internet penetration in UAE is 73 per cent. According to the latest available data from Pan Arab Research Centre, or PARC, with an overall ad spend of $349 million in the first three months, the UAE has repositioned itself as the Arab world’s top advertising market by accounting for 12 per cent of the overall Middle East advertisement spend during the first quarter.
Read more.
Eric Schmidt named Cannes Lions 2011 Media Person of the Year
Sun, 2011-05-22 07:09 - By
Announcement, Events, Media Business, Advertising, Media, Cannes Lions 2011, Eric Schmidt, Google, Novell, PARC, Philip Thomas, Sumner Redstone, Sun Microsystems, Xerox Palo Alto Research Center
This year, The Cannes Lions International Festival of Creativity is proud to honour Eric Schmidt, Google’s Executive Chairman, who since joining Google in 2001, has helped grow the company from a Silicon Valley start-up to a global leader in technology.
“Under Eric’s leadership, Google has truly changed the way people around the world access information on a daily basis,” comments Philip Thomas, Cannes Lions CEO. “He has helped build Google in an astonishingly short period of time into one of the world’s biggest advertising medium and one of the world’s most valuable brands. We are delighted to honour Eric with this award.”
Eric Schmidt says: “This award reflects the hard work of many people at Google working to develop new technologies to help advertisers thrive in the digital world.”
From 2001-2011, Eric served as Google’s Chief Executive Officer, overseeing the company’s technical and business strategy alongside founders Sergey Brin and Larry Page. Under his leadership, Google
dramatically scaled its infrastructure and diversified its product offerings while maintaining a strong culture of innovation.
Prior to joining Google, he was the Chairman and CEO of Novell and Chief Technology Officer at Sun Microsystems, Inc. Previously he served on the research staff at Xerox Palo Alto Research Center
(PARC), Bell Laboratories and Zilog. He holds a bachelor’s degree in electrical engineering from Princeton University as well as a master’s degree and Ph.D. in computer science from the University of California, Berkeley.
Eric is a member of the President’s Council of Advisors on Science and Technology and the Prime Minister’s Advisory Council in the U.K. He was elected to the National Academy of Engineering in 2006 and inducted into the American Academy of Arts and Sciences as a fellow in 2007. He also chairs the board of the New America Foundation, and since 2008 has been a trustee of the Institute for Advanced Study in Princeton, New Jersey.
He will be honoured during the Press, Cyber and Design Lions awards ceremony on the evening of Wednesday 22 June in the Palais des Festivals, Cannes, France.
Cannes Lions delegates will have the opportunity to attend the Google seminar on Wednesday 22 June at which Eric will be speaking.
Previous recipients of the Media Person of the Year Award include, Mark Zuckerberg, Founder and CEO of Facebook; Steve Ballmer, CEO of Microsoft Corporation; Sir Anthony O’Reilly, CEO of Independent News & Media; Tsuneo Watanabe, Chairman and Editor-in-Chief of The Yomiuri Shimbun Holdings; Sumner Redstone, Chairman and CEO of Viacom and Gerald Levin, CEO of AOL Time Warner.
Cannes Lions delegates will have the opportunity to attend the Google seminar on Wednesday 22 June at which Eric will be speaking.
To register to attend the 58th Cannes Lions International Festival of Creativity, please visit www.canneslions.com
Saudi Arabia ad spend grows by 11% in Q1
Fri, 2011-05-06 11:47 - By
Advertising Business, Advertising News, Announcement, Media Business, Advertising, Media, Pan Arab Research Center, PARC, Saudi Gazette, Tony Proudian
The Saudi Gazette reports that the Saudi Arabian advertising market has recorded a remarkable 11 percent growth in advertising expenditure in the first quarter of 2011. This was disclosed by Tony Proudian, Managing Director of Pan Arab Research Center for Marketing Consultancy (PARC) at a press conference.
Read more.
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