Polo, a Nestle brand, is known universally as 'the mint with a hole'. And this campaign of 3 press ads, brings to life this product truth through a series of icy cool transformations that occur when things pass through this 'hole'. Whether it's an Australian Bushman turning into a Yupik Eskimo, a skateboarder into snowboarder or this Asiatic black bear turning into a Polar bear, this 'hole' transforms everything into its 'icy cool version'.