A beautiful awareness campaign by Publicis Graphics, Jordan. Kafa meaning stop in Arabic, is a message that targets all people of all ages and genders to become more cautious, whether behind the wheel or simply taking a walk down the street. A personal touch is added with the use of real images in this campaign. Each image portrays an incident which has happened and still could happen if we do not make a change. For the other advertisement from this campaign, see Pavement.

Advertising Agency: Publicis Graphics, Amman, Jordan
Account Handler: Khalil Nunu
Creative Director: Nathan Ross