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A beautiful awareness campaign by Publicis Graphics, Jordan. Kafa meaning stop in Arabic, is a message that targets all people of all ages and genders to become more cautious, whether behind the wheel or simply taking a walk down the street. A personal touch is added with the use of real images in this campaign. Each image portrays an incident which has happened and still could happen if we do not make a change. For the other advertisement from this campaign, see Pavement.
As the title indicates, Postman Tuna is a combination of a healthy and balanced diet. Smartly portraying the nutritional value it adds, it is as healthy as taking a jog in the park. Postman Tuna is also known for its lightness and what is light on the stomach is light on the heart. This campaign demonstrates a new definition to canned tuna. To also discover its freshness, have a look at Fresh from the Sea, the other advertisement from this campaign.