Arabian Business reports that Sheikh Mohammed Bin Rashid Al-Maktoum has announced the set up of a new media office that will be responsible for monitoring and analyzing publications by local and international media about Dubai. The decree issue followed the announcement of international media that Dubai World was to seek a standstill for some of its debt.

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Maktoob Business reports that Dubai’s ruler Sheikh Mohammed bin Rashid al-Maktoum on Monday evening inaugurated the world’s tallest building, unveiling the name Burj Khalifa in honour of UAE President Sheikh Khalifa bin Zayed al-Nahyan. The brand development will take two to three years and will cost tens of millions of dollars according to the source.

The name-change signifies a move towards unity and integration of the UAE.
Branding firms working with Emaar Properties, developer of the Burj Khalifa, said it was too early to comment on the implications of the name-change.

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