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Advertising Agency: JWT, Dubai
Chief Creative Officer: Ramsey Naja
Executive Creative Director: Chafic Haddad
This campaign for Mini-KitKat by JWT in Dubai is a clever twist of the much lauded coporate slogan of "Take a Break" by the parent company Kit-Kat. Recognizing that you are not going to take a full-fledged break with this Mini, the ad charismatically portrays almost finished puzzles and self-evident games. The other simple mind teasers for the mini-break takers are suduko and mini-maze.