Creative Agency: JWT, Cairo
Executive Creative Director: Fady Chamaa
Creative Director: Hesham Ellabban
Art Director: Maged Nassar/Hesham Ellabban
Copywriter: Hesham Ellabban/Maged Nassar

Signal promises its consumers with a smile that last for a lifetime, the message focused on the everlasting smiles over years in an ad that shows part of a smiling old lady's face.

Signal is one of the leading brands in the toothpaste manufacturing for more than 40 years.