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Sony expects a 15% to 20% growth in its $180 million content creation business in the MENA region due to regional demand for cheaper motion picture equipment."Within our content creation business, we see growth in this region, on average over the last three or four years, of about 15 per cent per year," said Rob Sherman, the managing director for Sony Professional Solutions in the Middle East and Africa. "Next year, we see a lot of good projects coming in the content creation area. And we want to grow that."

Google began selling digital music via 'Google Music' on Wednesday. The new Google service offers music streaming, a music store and social media features. The Google Music store, which has been incorporated into the Android app market, already has over 13 million songs available, thanks to deals with Universal Music, Sony and EMI.
However, the new music service has to advance quickly in order to compete with Apple's iTunes store. "They've got to get that catalog filled pretty quickly," said Mike McGuire, an analyst at industry research firm Gartner. "It's a launch, but it's kind of like a work-in-progress." Google Music is currently only available in the United States.
Related News: Google Music to launch without Warner and Sony
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UAE based Mubadala Development Company has become part owner of London-based EMI, which is being sold in pieces for $4.1 billion. Mubadala, alongside Sony, the Raine Group and the Blackstone Group, have aquired EMI's music publishing rights in a deal worth $2.2 billion. Meanwhile, Vivendi’s Universal Music Group are set to buy EMI’s recorded music rights for $1.9 billion.
Read more at Emirates247.com



Cheil Worldwide MEA RHQ announces significant new creative leadership with the recruitment of Milos Ilic in the post of Executive Creative Director, Cheil Worldwide MENA. Milos’ appointment begins with immediate effect. He will report to Azmi Yafi, COO Cheil Worldwide MENA.

A landmark joint venture between the Rotana Audio Visual Group, a member of Rotana Holdings, and Sony Gulf, the leading consumer electronics brand, has provided Arabic audiences with the first 3D experience featuring a music video clip on Najwa Karam in her song 'Ma Fi Nom'.

The gaming ecosystem is undergoing major technology and business model transitions that will last beyond 2015. Gartner, Inc. estimates that worldwide spending on the gaming ecosystem will exceed $74 billion in 2011, up 10.4 percent from 2010 spending of $67 billion. By 2015, spending will reach $112 billion.
Overall, Gartner estimates that the gaming software component will represent $44.7 billion in 2011, and it will continue to dominate the overall gaming market in the next five years as it absorbs almost two-thirds of consumers' gaming budgets.