Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban

Advertising Agency: Leo Burnett, Cairo, Egypt
Executive Creative Director: Mohamed Hamdalla
Creative Director: Hesham Ellabban

This Dubai Lynx Grand Prix Winner campaign cooked up by Leo Burnett in Egypt is further proof of the ingenuity of Egyptian advertising. The campaign for Heinz Ketchup masterfully, with a mix of satire and irony, displays Egyptian versions of fast food with the hilarious tag line “helping Egyptian Fast-Food Restaurants Stay in Business Since 1992’ - once again proving that the Egyptians are the uncontested chefs of advertising humour. The other, traditional Egyptian but not so appetizing fast foods are Hot Dog and Pizza.  

Advertising Agency: Leo Burnett, Cairo
Creative Director & Copywriter: Mohamed Hamdalla
Art Directors: Tameem Youness, Mohamed Fouad
Photographer: Husien Shaban