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This finely crafted campaign by JWT for Virgin Megastore continues the storybook success of the agency that usually dominates the awards. The visionary Chafic Haddad does it again as the masterfully drawn caricatures of everyone’s favourite fairytales reflect the realism of Virgin Megastore's audio products for children. The other famous fairytales are Pinocchio and Little Red Riding Hood.
This week’s campaign has just enough creativity to earn it the exclusive status of being a featured campaign. Brought to you by JWT, these clever depictions of eyes resting send the subtle messages that with Virgin Megastore’s quality audio products, one can relax their eyes. The other soothing activities that the eyes are performing star gazing and picnicking in the forest.
Advertising Agency: JWT, Dubai, UAE
Creative Director: Chafic Haddad
Art Director: Tarek Samaan
Copywriter: Hari Krishna