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Campaign ME reports that TBWA\RAAD has won Dubai Shopping Festival’s (DSF) advertising account following a competitive pitch. During the pitch process, Ahmed Tageldeen, consultant – strategic marketing communications, CEO Division, Dubai Events and promotions Establishment, had said: “What we’re looking for is an integrated agency that can take on the lead creative for the mainstream campaign and translate that across some of the key touch points for our customers.”
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Advertising Agency: TBWA\RAAD, Dubai
TBWA\RAAD - the Middle Eastern arm of global advertising agency TBWA (Omnicom Group) - today announces the formation and integration of a MENA office for sister Omnicom Group company, Integer. Nissan Tiida’s advertising campaign by TBWA/RAAD Dubai highlights the car’s spacious interior in a very humorous way. Under the slogan of “Don’t leave anyone behind”, the ads show that there’s now plenty of room for everyone and no room for surprises from your kids, your maid or even your grandpa when you leave them behind! The 5th edition of the MENA Cristal Festival has concluded with the announcement of its Cristal Winners in the ten Cristal categories. Agency ranking positioned JWT Dubai in first place, followed by Leo Burnett Beirut, JWT Beirut, Leo Burnett Cairo and Leo Burnet Dubai respectively. Among the remaining top ten agencies were Expression, TBWA\RAAD Dubai, Impact BBDO Group and Horizon Draftcb. Read more.Nissan Xterra | Snakes
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Nissan Xterra | Goats
TBWA\RAAD Group announces the addition of new agency partner - Integer

Nissan Tiida | Grandpa
Nissan Tiida | Maid
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Nissan Tiida | Kids
DAK Disinfectant | Eat off the floor
MENA Cristal Winners revealed
