Toyota | mediaME

Cannes Lions announces Tham Khai Meng as 2012 film and press jury president

Tue, 2012-01-10 09:23 - By

The Cannes Lions International Festival of Creativity is pleased to announce that Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, will head up both the Film and Press Juries at the 59th Festival, taking place in Cannes, France, 17-23 June 2012.

Global event app company appoints representative in Bahrain

Tue, 2011-08-09 08:19 - By

Marie-Claire at...

Events, Events Management, Bahrain, Estee Lauder, Lexus, Luxury Group, Megan MacLeod, Michelin, ShowGizmo, SmartShow Ltd, Toyota, Volvo, Warren Macleod

SmartShow Ltd, the creators of ShowGizmo (the mobile app platform for events, tradeshows and conferences), is delighted to confirm that Megan MacLeod will be representing the company in the Kingdom of Bahrain from this month.

Toyota dealer in Jordan pulls advertising campaign following criticism of its "suicidal theme"

Mon, 2011-02-07 22:43 - By

editor

Advertising Business, Media Business, Advertising, Automotive, Al-Markazia, Hybrid, Idea JWT, Toyota

It has been reported that Al-Markazia, the exclusive dealer of the Toyota brand in Jordan, has stopped publishing an advertisement for its Toyota hybrid cars after being criticized from several newspapers and online news sites. The advertisement, which shows a man who is shooting himself with a gas pump nozzle, aims to highlight the rising prices of fuel in the Kingdom, thus promoting the savings to be made by driving a Toyota hybrid model. The advertisement copy says "Can't stand the price of petrol?".

There has been little or no comment from advertising professionals regarding this advertisement, but it appears that there has been an over-reaction to what is, essentially, a creative idea aimed at attracting attention and highlighting a product feature.

However, and due to the already ongoing national conversation in Jordan regarding the high prices of consumer goods, the levels of tolerance for this sort of creativity seem to be at minimum.

Click here to see an enlarged image of this advertisement.

Toyota | Hybrid offers

Thu, 2011-01-27 10:20 - By

editor

Print, Jordan, Automotive, Idea JWT, Kr!x, Toyota

Advertising Agency: IDEA JWT, Jordan

Via [ AdBlogArabia ]

Toyota | 24 carat gold

Wed, 2010-09-29 11:04 - By

editor

Print, Kuwait, Automotive, Ads2Blog, Al Sayer Advertising, Toyota

Advertising Agency: Al Sayer Advertising, Kuwait

Via [Ads2Blog]

YouGov Siraj's BrandIndex announces latest Top 10 UAE brands

Sat, 2009-10-31 15:19 - By

editor

Media Business, Media, BrandIndex, Emirates Airlines, Google, mercedes, Microsoft, Nokia, Sony, Toyota, Vivek Wagle, YouGov Siraj

BrandIndex is an international tool which has revolutionised the way businesses can measure the health of their brand equity. This state of the art brand barometer, produced by YouGov Siraj, gathers the daily views of UAE and Saudi consumers online across 200 brands.