New research by In-Stat reveals despite TV apps are not the reason for consumers purchasing connected TVs, over 60% of connected households will use a TV app at least once weekly. The Q2'11 US Digital Entertainment Database report indicates advent smart TV consumers are rapidly adopting online TV applications that are integrated into their connected TVs.

In-Stat calculates that nearly a quarter (22%) of US broadband households already own an HDTV with integrated TV apps and predicts that shipments of connected TVs with integrated TV applications will grow by an average 36% over the next five years.

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According to a report from Digital TV Research, on demand market is expected to increase in 2016. Revenues from on demand TV and film to reach $5.7 billion by 2016, a rise of 58% compared with 2010.  What would make the growth even more impressive is the total does not even include revenues from sports and subscription VOD services.

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For the first time ever worldwide sales of connected TVs will likely exceed that of games consoles for the first time by the end of 2011. Furthermore, says Informa Telecoms & Media Samsung, LG and Sony will triumph in battle for connected home selling 52 million connected TVs whereas between them Microsoft, Nintendo and Sony will sell 37 million games consoles of varying type, including the Xbox, PlayStation and Wii respectively.

“The market for connected devices – connected TVs, connected Blu-ray players, games consoles, media-streaming devices and hybrid set-top boxes – is continuing to grow globally, as consumers seek to access services such as Netflix and iPlayer via their televisions.

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