Vivek Wagle | mediaME

YouGov Siraj's BrandIndex announces latest Top 10 UAE brands

Sat, 2009-10-31 15:19 - By

Media Business, Media, BrandIndex, Emirates Airlines, Google, mercedes, Microsoft, Nokia, Sony, Toyota, Vivek Wagle, YouGov Siraj

BrandIndex is an international tool which has revolutionised the way businesses can measure the health of their brand equity. This state of the art brand barometer, produced by YouGov Siraj, gathers the daily views of UAE and Saudi consumers online across 200 brands.

YouGov announces BrandIndex results, Sony on top in KSA

Tue, 2009-07-21 10:58 - By

editor

Research, Media, Brand Index, Nassim Ghrayeb, Vivek Wagle, YouGov

BrandIndex, a tool to measure the health of brand equity, has been utilized by YouGov to gather the views of 750 Saudi and UAE consumers online each fortnight, across 200 brands. At the apex of the brand barometer sits Sony with a BrandIndex score of 69 with Nokia and Google hot on its tail with scores of 67.3 and 66.3.

Noteworthy among the top 10 brand performers is that a third include luxury car makers, Mercedes, BMW, and Lexus. Within the top 15 this proportion increases to over one third, indicating a strong valuation in the KSA towards automotive brands.

YouGov’s BrandIndex Launches in the Arab World and Announces Its Best Performing Brands in KSA

Sun, 2009-07-19 10:09 - By

editor

Announcement, Consulting & Research, BrandIndex, Nassim Ghrayeb, Vivek Wagle, YouGov

BrandIndex is a tool from the UK and the US which has revolutionized the way businesses can measure the health of their brand equity. This state of the art brand barometer, produced by YouGov, gathers the views of 750 Saudi and UAE consumers online each fortnight, across 200 brands.