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SmartShow Ltd, the creators of ShowGizmo (the mobile app platform for events, tradeshows and conferences), is delighted to confirm that Megan MacLeod will be representing the company in the Kingdom of Bahrain from this month.
This campaign by Memac Ogilvy & Mather Dubai carries a road safety message in an unconventional way, by highlighting the many decades in which drivers have been protected thanks to the safety belts invented by Volvo in 1959. As decades pass, the fashion changes, courtesy of Massimi Dutti. Take a safe and fashionable journey through the 1960’s, 1970’s, 1980’s, 1990’s and 2000's. Also see an explanatory video on the Volvo Safe & Style’s campaign.