Making 'a big deal' of the blue pill, with an interesting Arabic 'street copy' approach by Team Y&R in Jeddah. The message was based on popular Arabic statements, such as 'make a mountain of a molehill' and puns on sayings about 'increasing the love'. All of these statements, typically, do not have sexual connotations, therein lies the intelligence of this campaign. A first for Arabia!

See also a pill that will Enlarge Love Level and a pill that Makes Eveything Better.