Yahoo! Middle East and Rotana has announced a new partnership which will enable Yahoo! to use and stream Rotana’s wide range of multimedia content through its new Arabic speaking video network channel. This strategic alliance will enable Yahoo! to roll out a number of added-value services for Rotana and end users such as mobile-friendly content, advertising content management, and an enhanced IPTV offering, amongst others.
Abdullatif Alsayegh, CEO of Arab Media Group, one of the largest media groups in the Middle East, yesterday spoke at the Financial Times conference in Doha, the FT Media, Society and Technology Summit, calling for increased localization of television content and innovative use of new technologies to better serv