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IMAX Cinemas | Size

editor — Mon, 20 Oct 2008 11:06:30 -0700

The Tribe has executed this Dubai Lynx finalist ad campaign, for their client, IMAX Cinemas. The ad features several creative pieces of artwork that communicate how IMAX maximizes your viewing experience, by offering superb sound and power.

Advertising Agency: The Tribe, Dubai
Creative Director: Andrew Durkan
Copywriter: Andrew Durkan
Art Director: Mario Dias
Illustrator: Elliot Brown, Mario Dias

[Via DubaiLynx]

Président Triangle | Riche en Calcium 2

editor — Tue, 14 Oct 2008 13:41:27 -0700

French cheese-manufacturer, Président, has commissioned JWT Tunisia to come up with this ad campaign, targeted at the local market. The campaign depicts cartoon figures that have grown into giants, thanks to their daily diet of Président cheese, which is rich in Calcium. Thumbs up for a campaign that not only speaks in the language of its target market, but also thinks like the targeted customers. The second installment can be seen here.

Advertising Agency: JWT Tunisia, Tunis
Executive Creative Director: Georges Yammine
Art Director: Christine Mercier
Copywriter: Tino Karam

Via [AdBlogArabia]

Jumeirah Beach Hotel | Carnevale Restaurant 1

editor — Wed, 17 Sep 2008 14:35:44 -0700

This is an 'artistic' campaign executed by TBWA\RAAD Dubai for Carnevale Restaurant at the Jumeirah Beach Hotel. The advertisements depict several Venetian masks, which were worn by Venetians during the famous Carnival of Venice. Check out the other two ads, here and here.

Advertising Agency: TBWA\RAAD, Dubai
Regional Creative Director: Nirmal Diwadkar
Art Director: Mohanad Shuraideh
Photographer: Tejal Patni
Illustrator: Frog, Dubai
Account Director: Veronique Breugelmans

Via [ AdBlogArabia ]

Olay Totaly Effects | 53?

editor — Sat, 13 Sep 2008 14:15:20 -0700

This is an Olay Total Effects campaign, executed by Saatchi & Saatchi in Dubai. The campaign touts a minimalist and clean-cut background, and depicts numbers representing the ages of various women. However, one digit is disguised behind an Olay product, which confuses viewers and forces them to "keeps guessing" how old she is. Also see other advertisements from this campaign that ask "Is she 31? or 20?"

Advertising Agency: Saatchi & Saatchi, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Kalpana Chary
Art Director & Typographer: Carma Andraos

President | Queen

editor — Sun, 07 Sep 2008 14:36:29 -0700

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

Advertising Agency: Strategies Cairo, Egypt

Associate Creative Director/Art Director: Ahmed Mokhtar

Ducab | Street

editor — Fri, 29 Aug 2008 23:33:26 -0700

This campaign was executed by Intermarkets Dubai, for its client, Ducab. The campaign depicts how Ducab's core business, cable-manufacturing, is the lifeline of Dubai's infrastructure, and by extension, how its products have helped further push various sectors, throughout the real estate industry, and in virtually every other office.

Advertising Agency: Intermarkets, Dubai, UAE
Creative Director: Ian Rowland Gerry
Copywriter: Siddhartha Banerjee
Art Director: Prem Rajan
Illustrator: Babar Azeem, Javed Siddiqui
Photographer: Joe Sassine
Model maker: Ashok & Co.

Via [ AdBlogArabia ]

Career Junction Middle East | Grocery List

editor — Sat, 23 Aug 2008 17:00:00 -0700

This is a dynamic and lively ad campaign executed by TBWA/RAAD Middle East in Dubai, for their client, The Career Junction Middle East. The campaign revolves around reaching one's full potential, by seeking a job to showcase one’s talent, rather than carrying out mundane house chores with those skills. Also see these Agreement and Chart implementations from the campaign.

Advertising Agency: TBWA\RAAD Middle East, Dubai, UAE
Creative Director: Nirmal Diwadkar
Copywriter: Abraham Varughese
Art Director: Sakib Afridi, Amritraj Gupta, Rishi Chanana
Photographer: Kundan Raut
Illustrator: Amritraj Gupta

Cozmo | There's Only One Cozmo

editor — Mon, 04 Aug 2008 21:53:36 -0700

Cozmo, a major superstore retailer in Amman has rolled out its latest ad campaign, by Team/Y&R Amman. It features various landmarks around the world, and associates them with Cozmo in order to accentuate the novelty factor that consumers enjoy at Cozmo, because "There's Only One Cozmo". Check out all the visuals from this campaign in the mediaME Creative Gallery.

Advertising Agency: Team Y&R Amman

Via [Jazarah!]

iCity | Go Places...India

editor — Sun, 03 Aug 2008 08:16:35 -0700

This ad campaign, executed by Kuwait-based advertising firm, Paragon Marketing Communications, garnered plenty of attention due to its minimalist and clean-cut visuals, an identity that stems from Apple's products. The ad was done for iCity, which is an authorized Apple products retailer in Kuwait, and thus the ad further stresses on the identity that Apple communicates through its various products, such as the infamous iPod and iPhone.

Advertising Agency: Paragon Marketing Communications, Kuwait

Via [AdBlogArabia]

Olay Total Effects | Cop

ContentManager — Sat, 26 Jul 2008 04:28:11 -0700

An award winning campaign from Saatchi & Saatchi Dubai, with a simple message: no one wll believe your age, thanks to Olay Total Effects cream. The idea here is that this cream makes you look younger, which explains why a policman is asking for your driving license, while another image in this campaign features a club bouncer asking for an ID. Simple and effective.

Agency: SAATCHI & SAATCHI, Dubai, UAE
Creative Director: Ed Jones
Copywriter: Neeraj Sabharwal, Anjum Shaikh
Art Director: Anjum Shaikh, Neeraj Sabharwal
Photographer: Candy Kennedy