Etihad Airways

Econsultancy announces agenda and keynotes for Digital Cream Dubai on February 21st

editor — Thu, 26 Jan 2012 02:10:03 -0800

Econsultancy, the global leading source of independent advice and insight on best practice digital marketing and e-commerce, today announces that their Digital Cream Dubai event, on the 21st of February 2012 will bring together 140 senior digital marketers and features two keynotes.

The event features 12 independently moderated round tables covering a range of digital marketing disciplines including user experience, email, social media, e-commerce and mobile marketing. Delegates discuss online channel investment, technologies, agency selection and local challenges that they face in delivering best practice digital marketing and advertising.

Attendees confirmed include the heads of digital from leading regional brands including
AMCO Global Marketing, Nokia Siemens Networks, Etihad Airways, Oasis Ventures, Qatar National Bank, Gulf News, Patchi and the Ministry Of Tourism.

Digital Cream Dubai, run in partnership with GEM events, will also be host to Econsultancy’s keynote announcing the results of Econsultancy’s second MENA State of Digital Marketing survey highlighting where brands are investing and experimenting with online channels.

As well as Econsultancy’s State of Digital Marketing keynote the event includes a keynote from Consulting Digital Strategist Alex Vaidya from Porsche Cars Great Britain on Creating the Online Porsche Experience.

Etihad Airways signs 10 year deal with Panasonic for in-flight media system

editor — Thu, 17 Nov 2011 04:02:28 -0800

Panasonic Avionics Corporation has signed on with Etihad Airways to provide its in-flight entertainment system. The system, which includes broadband internet and live TV, will be made available on the airline's long-haul flights.

James Hogan, Etihad Airways’ Chief Executive Officer, said “it is essential that we offer the most engaging and dynamic in-flight entertainment for our guests – especially on longhaul flights. We went through a comprehensive technical and commercial evaluation of what was out there in the market. Panasonic will support Etihad Airways’commitment to delivering a system that will enable us to stay at the leading edge in this all-important area”.

The deal, which is currently being finalised, is said to be valued at more than US$1 billion.

Etihad Airways launches nationwide advertising campaign to increase customer base in Australia

editor — Sun, 07 Aug 2011 00:14:43 -0700

A nationwide advertising campaign was launched by Etihad Airways in Australia, in order to grow its market share and lure in customers from home-based airlines such as Qantas. The campaign appeals to Australians in a call to "change to the best" and showcases the airline's "superior product and service offering".

The campaign is part of Etihad's ambition to become the airline of choice for overseas travel from Australia, the carrier said in a statement. It follows a tie-up with the country's number two airline Virgin Blue which was given the green light by Australia's competition watchdog in February.

Etihad Airways launches facebook page with major Maldives promotion

editor — Wed, 01 Jun 2011 00:12:48 -0700

Etihad Airways, the national airline of the United Arab Emirates, has officially launched its facebook fan page with a major competition promoting new services to Malé, capital of the Maldives. The winner of the promotion, titled 'Escape to Paradise,' will receive roundtrip airfares for two on the inaugural flight to Malé, transfers and four nights' villa accommodation at SixSenses Laamu Maldives with full board.

The winner of the promotion, titled 'Escape to Paradise,' will receive roundtrip airfares for two on the inaugural flight to Malé, transfers and four nights' villa accommodation at SixSenses Laamu Maldives with full board.

The 'Escape to Paradise' promotion involves fans completing a facebook quiz to determine how romantic they are. Users will receive fun, instant feedback from the quiz, as well as be entered to win the grand prize trip. The competition will be available for participation and entry through to July 31, 2011, exclusively on Etihad Airways' facebook page.

Peter Baumgartner, Etihad's Chief Commercial Officer, said, "Social media channels are allowing companies to become increasingly creative and innovative with their marketing and communications approach. We are thrilled to officially launch this exciting campaign promoting Etihad's services to the Maldives, one of the most romantic places in the world and a top honeymoon destination for our guests."

"This is just the beginning for Etihad. We are focused on creating compelling and exciting content and promotions for our fan base and will look for innovative ways to tell the Etihad story and further encourage people to fly on the world's leading airline," he added.

Etihad's facebook page includes images, videos and updates of the airline's news, announcements and promotions, as well as content showcasing the airline's fleet, cabins, destinations and sponsorships. It also features a dedicated careers page and flight search tab. Users can currently participate in discussions, take polls and ask the airline questions about a range of topics and events.

Etihad will commence operations to Malé, the capital city of the Republic of Maldives, on November 1, subject to government approval. The airline will operate a daily return service from its home base in Abu Dhabi to Malé International Airport, operating Airbus A320 aircraft on the route.

Etihad Airways launches facebook page with major Maldives promotion

editor — Wed, 01 Jun 2011 00:12:48 -0700

Etihad Airways awarded “Airline Campaign of the Year” by Expedia

editor — Sun, 29 May 2011 11:27:31 -0700

Etihad Airways has been recognised by Expedia for the 2010 “Airline Campaign of the Year,” according to the Khaleej Times. The award was presented to the airline that created the most impactful marketing campaign of the past year, encompassing engagement, creativity, relevancy and stellar results.

Etihad Airways appoints Action Qatar as its public relations agency

editor — Sat, 27 Nov 2010 11:41:35 -0800

Etihad Airways, the national airline of the United Arab Emirates, has recently appointed Action Global Communications (Action Qatar) as its public relations agency. In this capacity, Action Qatar will facilitate all PR-related activities for Etihad Airways throughout Qatar and in the GCC through its regional offices.
Action Qatar will be implementing a customized campaign to elevate the visibility of the innovative company.

Action Qatar will be providing their vast range of services to the iconic carrier that has been recognized as the 'World's Leading Air Line' for two consecutive years. The company has proven they can excel within the extremely competitive aviation industry by providing the highest level of customer satisfaction. It is this commitment to excellence that informs the company's global operations and growing network.

"Action Qatar looks forward to cultivating a long lasting relationship with this award winning airline. Our specialized team will disseminate Etihad's key messages to the public and raise the company's profile within local and international markets. This account is a perfect fit for us, as Etihad constantly endeavors to deliver unique travel experiences and our organization seeks to develop a dynamic corporate culture that elevates quality above all else," commented Anna Denise Ioannou, Country Manager for Action Qatar.

Action Qatar is part of the Cyprus-headquartered international public relations agency, Action Global Communications Group. Its regional GCC office, MCS/Action, was established in 1993 and is based in Dubai. This evolving PR agency stands as the largest independent public relations consultancy in the Gulf and is a founding member of the Middle East Public Relations Association (MEPRA). Maintaining a diverse area of operation enables the company to offer a growing spectrum of media and communication related services.

The company coordinates an integrated network of offices across the Middle East and GCC and has a diverse portfolio of clients that include Chubb Fire Qatar, Jaidah Group, QPM, and Qatar Islamic Banks. Action Qatar also develops regional campaigns on behalf of the network's international clients such as Fujitsu Siemens, BAE Systems and Oxford Business Group.

Total Marketing Summit to discuss five marketing disciplines under one platform

editor — Mon, 04 Oct 2010 01:09:19 -0700

The United Arab Emirates (UAE) was ranked as the leader in the Arab region's Internet penetration and application usage rates where, according to the Arab Media Outlook 2009-2013 report, 75% of the country's population use social media sites such as Facebook, Twitter and LinkedIn.

Social Media is gaining prominence as a communications platform which complements traditional marketing disciplines. Reiterating this fact, Akansha Goel, Marketing Futurist, Founder of Socialize and speaker at the Total Marketing Summit said, "Social media is being widely used by organizations in the Middle East and the pace is increasing. Facebook, LinkedIn and Twitter are three key social media tools being used by customer service and marketing departments in the region. However, it is necessary that organizations have a social media plan."

The interactive character of social networking allows brands to communicate directly with their audiences and delivers instantaneous measurement and return on investment (ROI) indicators. Facebook alone boasts 40 million users across the MENA (Middle East and North Africa) region, with a market penetration of 11.5%, while Twitter has another 500 million global users.

"Every company can increase revenue through social media marketing. As most social media tools are free to use, companies need to realize, they have to make an investment of their time to benefit from social networks. A business will also need to take risks and experiment with their budget spending on social media," said Hermione Way, Founder, newspepper.com.

Social media is one of the five verticals of marketing that will be discussed and debated at the Total Marketing Summit, to be held in Dubai from October 31st to November 3rd, 2010. The summit will explore the latest trends and thought leadership in 'Branding,' 'Social Media,' 'Public Relations' and 'Search Engine Optimization (SEO).'

Held over three days, the summit boasts over 70 speakers from the five disciplines and seven interactive workshops. Participants and renowned industry speakers are set to discuss and debate pertinent issues such as 'The Future of Internet Advertising', 'Adapting to the Evolving Relationship between Client and Agencies' and 'Social Media and the Corporate World - How Can It Help Your Organization?' Speakers include Isam Bayazidi from IKOO, Yasser Al-Kharobi from Rotana Media Group and Andrew Ward from Etihad Airways.

Etihad tees off with Corporate Masters golf series

editor — Tue, 18 May 2010 03:56:09 -0700

Etihad Airways, the national airline of the UAE, has become a partner and official airline of leading global corporate golf series, the Corporate Masters.

Etihad will host four main events in the series in Abu Dhabi during the next 12 months, as well as support the other international competitions which take place in 20 cities throughout the world.Cities which will host Corporate Masters events include Tokyo, Bangkok, Mumbai, Johannesburg, Chicago, Munich and London, with the World Final taking place on December 5 and 6 at the Yas Links Golf Course in Abu Dhabi.

Peter Baumgartner, Etihad Airways’ Chief Commercial Officer, said: “Etihad has well established ties with sports brands across the world and we are proud to support the Corporate Masters which is renowned as a leading global ‘B2B’ networking golf series.

The winning team of each of the 20 Corporate Masters tournaments will fly to Abu Dhabi with Etihad Airways and stay at the Radisson Blu Hotel on Yas Island.

The first competition in the Corporate Masters is the Japanese Business Group Tournament which starts on Wednesday May 19, at Saadiyat Golf Course in Abu Dhabi.

Following its recent launch of Etihad’s flights to Japan, the tournament is aimed at Japanese businesspeople and companies within the UAE. This theme will continue in July when Etihad will also host a tournament in Tokyo.

The Corporate Masters will also promote the recently created Etihad Golf Club, a club designed to provide members of its award-winning Etihad Guest rewards program around the world with a range of exclusive golf events, services and promotions.

The Etihad Golf Club is free for Etihad Guest members to join and all Corporate Masters participants will be invited to join.

Etihad extends Hurling sponsorship deal

editor — Wed, 12 May 2010 13:14:16 -0700

Etihad Airways has signed a 12 month extension to its sponsorship of the Gaelic Athletic Association (GAA) Hurling All Ireland Senior Championship.

The Abu Dhabi-based airline’s deal with the GAA was first signed in March 2008 and the partnership has been highly successful with Abu Dhabi hosting the MDonnelly Inter-Provincial Hurling Championship last year between Leinster and Connacht.

Etihad won the European Sponsorship of the year award in the Business to Consumer category for its marketing activity during the first year of the deal.

One of the initiatives that helped win the award was the “Best Club Under the Sun” competition which saw clubs battle to win a pre-season training camp in Abu Dhabi.

Beatrice Cosgrove, Etihad Airways’ Acting Regional General Manager for Europe, said: “We are very proud of the relationship we have developed with the GAA during the last two years and it is great news that we have extended the deal for another year.

“The partnership covers many areas of this exciting sport, from grassroots hurling right up to senior level which resonates with communities from across Ireland.”

The hugely popular “Best Club Under the Sun” competition took place via the specially created Etihad website, www.etihadgaa.ie.

In order to win the competition, clubs had to showcase the various community initiatives they are involved in and why they should be considered the “Best Club Under The Sun”.

In the first year of the competition Portumna from Galway won the title taking the majority of the 65,000 votes and 2009 Lucan Sarsfields from Dublin came top taking 57 per cent of the 215,000 votes cast.