Advertising

Entries deadline for Dubai Lynx Awards is extended to Thursday, 19 February

editor — Mon, 09 Feb 2009 04:15:16 -0800

The 3rd Dubai Lynx Awards, which forms part of the Dubai Advertising Festival, will honour and celebrate creative excellence in TV/Cinema, Print, Outdoor, Radio, Interactive, Direct & Sales Promotion, Media and Integrated advertising.Entry deadline is extended to Thursday 19 February 2009. Visit Enter Now to submit entries and to find key information on fees, competition rules, materials and much more.

In 2008, 2023 entries from 17 countries competed for the 2nd Dubai Lynx Awards. The work of all 181 trophy winners, as well as shortlisted entries, can be viewed in the Winners section.

Presented by the Cannes Lions International Advertising Festival, together with regional partners Motivate Publishing and sponsored by Gulf News, Dubai Lynx is held with the support of Dubai Media City (DMC) and in association with the UAE Chapter of the International Advertising Association (IAA).

The Dubai International Advertising Festival brings together advertising talent from across the Middle East and North Africa region (MENA), as well as from around the world. A series of high profile seminars, workshops, exhibitions and screenings are held, aimed at providing creative inspiration, learning and networking opportunities to the advertising and allied industries.

President | Queen

editor — Sun, 07 Sep 2008 14:36:29 -0700

This campaign, executed by Strategies Cairo for their client President, features cream cheese masquerading as royal figures, to convey a message President Cheese is 'the King or Queen' of cheese products. The series includes a Throne ad, and a Crown ad as well.

Advertising Agency: Strategies Cairo, Egypt

Associate Creative Director/Art Director: Ahmed Mokhtar

Plagiarism in the Middle East on the rise

editor — Sat, 09 Jun 2007 15:51:04 -0700

Farrukh Naeem writes: We the creative people in advertising – the creative directors, copywriters, art directors, graphic designers – take great pride in producing original ideas. At least that’s what we claim.

Then we see from amongst us, creatives being caught for copying not just a treatment or idea but entire sentences, phrases, tag lines, layouts with the fonts and visuals. The lack of self respect when one simply lifts someone else’s concept and execution is one of the reasons why we the advertising people have earned ourselves the notoriety of being in one of the least respected professions in the world. We have brought this upon us. Some of us just can’t help lifting stuff from advertising awards books. I have seen it happening so much, it has almost become an industry norm. Sad.

I remember one creative who kept the awards book he copied from, safely tucked in his drawer. So that no one will ever know where his ‘inspiration’ came from. His best idea was traced back to that book in his drawer. Perhaps it’s the pressure of winning awards. Perhaps it’s the lack of confidence in some people about creating something world class with their own mind.

This post is about an unethical and unflattering practice that I feel does disservice to our advertising profession. It’s about two buttons on our keyboard - ‘Ctrl’ and ‘C’. Let’s not use them too much.

Have you met people in the profession who say it’s cool to copy as long as one doesn’t get caught? Have your ideas and ads been lifted by other creatives who don’t have what it takes, but are faking it?

If you are a brand manager or marketer, would you hire a self-professed ‘global creative director’ who’s been caught stealing ideas from others and passing them as his own?

IAA Chairman Joseph Ghossoub is Campaign’s “Man of the Year”

editor — Wed, 20 Dec 2006 13:50:02 -0800

The International Advertising Association (IAA) is pleased to announce that Chairman and World President Joseph Ghossoub has been selected “Man of the Year” by Campaign magazine’s Middle East edition.

The award was presented to Ghossoub in Dubai by the editors of Campaign for promoting the Middle East region’s advertising and media industry around the world. Campaign is an ITP publication and a regional outgrowth of Britain's Campaign magazine.

“I know that I speak for the whole IAA network in congratulating Joe on receiving this great honor. We are always thrilled when our colleagues within the association receive such peer recognition,” said IAA Executive Director Michael Lee.

" Ghossoub is Chief Executive Officer of The Holding Group (THG), parent company of Team/Young & Rubicam, Intermarkets Advertising, ASDA’A public relations, mediaedge:cia and Wunderman. As one of the Middle East communication industry’s most prominent spokespersons, he has been involved in managing regional and global agencies for over two decades.

When asked to comment on Ghossoub’s contribution and dedication to the world of advertising, Sir Martin Sorrell, CEO of WPP stated, “We tend to associate awards and honors in the communications industry to specific creative work and products, design, packaging or even jingles, so it is always good to be reminded of the people behind it all. All of us within WPP are very proud that Joseph Ghossoub has been named Campaign’s “Man of the Year”. It is a great honor and truly well deserved.”

Ghossoub joined Team Advertising as Managing Partner and Chief Executive Officer in 1993. In 1997 he and his partners formed THG. Under his leadership, THG has grown to be one of the most successful Middle East communications groups, with offices throughout the Arabian Gulf, the Levant, North Africa and beyond.

Ghossoub took office as Chairman and World President of the IAA in March 2006, coinciding with the start of the 40th IAA World Congress in Dubai. During his term at the IAA, he has worked to open levels of communication across marketing disciplines encouraging the industry to work more closely together.

Previously, he was the President of the IAA United Arab Emirates (UAE) Chapter and in 1996 he joined the IAA World Board and IAA World Council. He was elected International Vice President and Area Director of IAA Middle East North Africa (MENA) in 2000.

Ghossoub also serves a number of business and educational institutions. He has presided over the Lebanese Business Council and is an advisory council member of the American University in Dubai. In 2003, Ghossoub was appointed as a board member of the Dubai Media Incorporation by the Government of Dubai and most recently he has worked to strengthen cultural ties between the countries of his birth and professional life through the establishment of the Emirati Lebanese Friendship Association.

Decorated with Lebanon's highest civilian honor in 2004, Ghossoub is a Knight of the Order of the Cedar, in recognition of his achievements and services towards promoting regional and international understanding and cooperation. In May 2006 he was awarded the Presidency Shield of the Republic of Lebanon in recognition of his role as the Chairman and World President of the IAA.

Social network advertising in the MENA region to grow by 34%

editor — Thu, 09 Feb 2012 03:36:01 -0800

According to experts at the Digital Media Forum, social network advertising is expected to grow by 34% in the MENA region in the coming years. A study by the Centre for International Media Assistance (CIMA) has also revealed that about 100 million Arabs are expected to be online by 2015, and Arabs under the age of 29 will represent 75% of Facebook users in the region. “Today one can reach a global audience with the click of a button. The advent of digital technologies is providing a wealth of opportunities in consumer choice and this will drive innovation in technology,” said Raja Trad, CEO of Leo Burnett Group.

Facebook and Twitter struggle with mobile ad challenge

editor — Wed, 08 Feb 2012 08:35:51 -0800

Facebook’s IPO filing has diverted attention to its lack of mobile advertising, despite the social network boasting a mobile audience of 425 million, which is almost half its total user base. Facebook will now scramble to launch its mobile ad business before going public this spring, while Twitter could find itself in a similar situation if it decides to go public a year from now.

Tabasheer Design | Like Magic

Ramziarabi — Mon, 06 Feb 2012 00:35:55 -0800

Advertising Agency: Tabasheer Design, Jordan

Tabasheer Design | Surprising results

Ramziarabi — Mon, 06 Feb 2012 00:34:52 -0800

Advertising Agency : Tabasheer Design, Jordan

Tabasheer Design | Fresh start

Ramziarabi — Mon, 06 Feb 2012 00:33:08 -0800

Advertising Agency: Tabasheer Design, Jordan

Microsoft Advertising launches ad contest that highlights its consumer channels

editor — Wed, 01 Feb 2012 01:52:14 -0800

Microsoft Advertising is launching a global digital advertising contest that will highlight the company’s diverse consumer channels. The company is inviting marketers from 30 countries to submit a digital media plan for a brand, using Microsoft Advertising technology such as MSN, Mobile, Windows Live, Xbox, and Messenger. The winners will get a trip to the Cannes Lions Festival of Creativity 2012.