http://mediame.com/taxonomy/tags/jwt_tunisiaac The taxonomy view with a depth of 0. en-US http://mediame.com/image_media/print/reynolds_before_or_after_the_ink_is_still_there <p>One of the most commonly used ideas to promote clothes washing products, only it is used in a different way to promote a different kind of products; this interesting ad was created by JWT in Tunisia for Reynolds permanent markers to communicate the quality of the product.</p><p>Instead of showing the power of washing product through comparing washed clothes before and after the wash, the ad focused on showing the power of Reynolds markers by featuring a white shirt with a stain of ink on it, the ink remains on the shirt even after the shirt was washed, interesting approach and totally different.</p><p>Creative Agency: <strong>JWT, Tunisiaac</strong> <br />Creative Director &amp; Copywriter: <strong>Georges Yammine</strong> <br />Art Director: <strong>Moez Tarifa</strong></p><p>via [ <a href="http://www.adblogarabia.com/?p=1318" target="_blank"><strong>AdBlog Arabia</strong></a> ] </p><p><a href="http://mediame.com/image_media/print/reynolds_before_or_after_the_ink_is_still_there">read more</a></p> http://mediame.com/image_media/print/reynolds_before_or_after_the_ink_is_still_there#comments Print Tunisia Office Equipment JWT Tunisiaac Reynolds Sun, 11 Nov 2007 11:28:24 -0800 editor 4887 at http://mediame.com